Social Media and Digital Content Creator

About Jack Wolfskin

Jack Wolfskin is a globally recognized outdoor brand and part of ANTA Sports Group, a major global sports goods manufacturer. As a leading provider of premium outdoor apparel, footwear, and equipment across Europe and China, Jack Wolfskin stands for innovation, functionality, and sustainability. The company operates a robust network of stores and franchise partners, making it one of the largest franchise providers in the German sports retail sector. We seek adventurous individuals who think freely, explore boldly, and enjoy blazing new trails alongside a passionate team that embodies the outdoor spirit.

"We free the Wild inside everyone, and out there!"

Role Overview

We are recruiting a Social Media & Digital Content Creator (m/w/d) to join our headquarters, with the primary workplace relocating to Eschborn by late 2026. This role centers on producing engaging, authentic outdoor adventure content and managing social media channels to bring the Jack Wolfskin brand experience to life.

Key Responsibilities

• Create community-focused content on location at events such as Wolf Trail, capturing genuine outdoor experiences, often involving travel within the DACH region.
• Develop, produce, and publish high-quality visual and written content tailored to social media audiences, primarily for Instagram and TikTok, and support content for YouTube, LinkedIn, and Facebook.
• Plan and coordinate social media content aligned with marketing campaigns and brand communications.
• Support product launches and brand initiatives through innovative digital storytelling that engages target audiences.
• Engage with online community members by managing interactions, fostering user-generated content, and encouraging follower participation.
• Monitor and analyze social media and content performance using analytic tools; derive insights to continually optimize reach and engagement.
• Stay informed on evolving social media trends, content formats, and best practices, injecting fresh ideas into the marketing team.
• Contribute to social-first content strategies and provide creative input to achieve brand goals.
• Convey Jack Wolfskin's story through compelling digital content, showcasing customer journeys and product innovations authentically aligned with core values.
• Collaborate with brand ambassadors, athletes, and loyal customers to create authentic narratives reflecting their Jack Wolfskin experiences.

Candidate Profile

• Willingness to travel regularly for community events and outdoor activities within the DACH region.
• A minimum of two years’ experience in social media management, digital content creation, or a similar role, preferably in outdoor, lifestyle, or fashion sectors.
• Proficiency with image and video editing tools such as Adobe Creative Suite, Canva, Final Cut Pro, or equivalents.
• Strong knowledge of social media platforms and current content trends, especially Instagram, TikTok, and YouTube.
• Ability to use analytics and reporting tools to inform data-driven content improvement strategies.
• Excellent verbal and written communication skills with a keen eye for detail.
• Passion for outdoor activities and sustainability topics with alignment to Jack Wolfskin values; experience in hiking, camping or other outdoor pursuits is beneficial.
• Attuned to social media trends and how brands can leverage them effectively.
• Demonstrated teamwork skills and comfortable collaborating across marketing, design, and product development teams.
• Confident and authentic presence on camera to represent the brand.
• Additional experience with YouTube storytelling (16:9 format), TikTok Shop, Reddit, or similar platforms is a plus but not mandatory.

Benefits and Work Environment

• Opportunity to work with a diverse product range in an international and sustainability-focused company.
• Company language is German and English.
• Entitlement to 30 vacation days annually.
• Flexible and hybrid work arrangements.
• Ability for mobile work abroad for up to 4 weeks.
• Attractive employee discounts and additional corporate benefits.
• Employee referral bonus program.
• Exclusive corporate deals through Corporate Benefits.
• Bike leasing with monthly subsidies for up to two leases.
• Access to EGYM fitness with over 7000 gyms available.
• Team events and outdoor sports activities.
• Casual dress code and informal work culture with first-name basis.
• Complimentary water, coffee, and tea specialties.

Application Instructions

Please submit a brief video (approximately 30 seconds) in English explaining why you are an excellent fit for Jack Wolfskin and this Social Media & Digital Content Creator position. Share your enthusiasm, relevant skills, experiences, and ideas you would bring to the team.