Senior Executive - Performance Marketing

About The Opportunity

We are seeking a Senior Executive to join the Performance Marketing team at MakeMyTrip in Gurugram. This role reports to the Manager of Performance Marketing and focuses on driving growth in the GCC region by positioning MakeMyTrip as the premier online travel aggregator. The team prioritizes expanding selections for flights and hotels, competitive pricing, innovative feature launches, enhancing customer experience, and fostering loyalty across markets.

Role Overview and Responsibilities

• Manage and optimize airline meta-search platforms such as Skyscanner, Google Flights, and Wego, ensuring MakeMyTrip's flight listings are accurate, competitive, and prominently visible.
• Collaborate with Supply, Revenue, and Technology teams to enhance rankings, data feed quality, and algorithm efficiency.
• Monitor traffic, sales, and return on investment metrics to boost performance aligned with business objectives.
• Leverage data insights and user feedback to pinpoint opportunities and implement strategic improvements.
• Work alongside Product and Design teams to improve user experience and smooth the booking process.
• Continuously monitor industry trends and competitive strategies to identify new avenues for growth.

Qualifications and Experience

• A postgraduate degree from a recognized institute with 2 to 4 years of relevant experience, preferably in travel, aviation, or e-commerce sectors.
• Background in revenue management and performance marketing optimization.
• Comprehensive knowledge of airline operations, pricing structures, and distribution systems.
• Expertise in meta-search optimization and various performance marketing methodologies.
• Proficient with data management tools, analytics platforms, and spreadsheet applications like MS Excel or Google Sheets.
• Strong familiarity with fare construction and Global Distribution Systems.
• Experience using Google Analytics and Adobe Analytics (Omniture) for performance measurement.

Key Success Factors

• Analytical capabilities for interpreting data trends and delivering actionable reports to leadership.
• Advanced Microsoft Excel skills for data analysis and PowerPoint for executive communication.
• Excellent communication skills to clearly explain SEO and marketing strategies to diverse stakeholders.