Sales Officer - Junagadh

About Relaxo Footwears Limited

Relaxo Footwears Limited is India's leading footwear manufacturer, recognized among Fortune India's top 500 companies with a market capitalization exceeding 30,000 Crores. The company features iconic brands such as Relaxo, Sparx, Flite, and Bahamas, noted for their quality and affordability. Relaxo operates over 400 retail outlets, has a robust e-commerce presence, produces approximately 1,050,000 pairs daily, employs more than 20,000 skilled professionals, has a global reach across 30+ countries, operates 8 advanced manufacturing plants, and leverages SAP-powered operations. The team comprises diverse talent from premier institutions like IIMs and IITs.

Job Summary

The Sales Officer will be responsible for driving secondary sales by acting as the liaison between distributors and retailers to enhance the market share of Relaxo products at the end consumer level. This role involves fieldwork and requires travel within the assigned territory.

Key Responsibilities

• Collaborate with the ASM by sharing information on in-demand products that are out of stock and assist in planning primary sales based on demand for new product developments and focus items.
• Manage and ensure timely resolution of trade claims submitted by trade partners.
• Support distributors in clearing slow-moving stock and follow up to meet retailer demands, while helping address any service gaps at retail outlets.
• Communicate market service feedback from distributors to ASM and work to resolve retailer complaints by investigating issues, formulating solutions, and reporting outcomes.
• Identify untapped retail outlets not currently serviced by distributors and work to expand distributor coverage in these locations.
• Update ASM with information on potential distributors, competitor activities such as trade promotions, and other market developments.
• Ensure availability, visibility, and proper merchandising of products at retail outlets.
• Promote demand generation for new products and focus articles through product sampling and disseminate demand data to distributors and ASM.
• Educate retailers on company products and trade promotions through direct market visits and distribution of marketing materials.
• Encourage and drive distributors to purchase products with confirmed market demand and improve the product range sold.

Required Qualifications and Experience

• Must hold at least a graduate degree.
• 2 to 9 years of sales experience, preferably with exposure to retail sales and distribution management in footwear, FMCG, or FMCD sectors.

Skills and Competencies

• Proficient selling abilities.
• Strong analytical and problem-solving skills.
• Excellent customer orientation.
• Good interpersonal and communication skills.

Performance Metrics

• Contribution to revenue from new product developments within assigned area.
• Growth in range billing in the sales region.
• Increase in retail coverage and demand fulfillment of targeted products.
• Adherence to the planned journey and timely market reporting.
• Compliance with market working norms.
• Effective market intelligence gathering and relationship building with stakeholders.

Stakeholder Interaction

• Report to the Area Sales Manager (ASM) and coordinate with the MIS Admin team.
• Maintain strong relationships with distributors and retailers to maximize sales performance.