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যেখানে আপনি কাজ করবেন
কাজের বিবরণ
About the Role
We are seeking a proficient Performance Media Buyer to independently plan, execute, optimize, and scale paid advertising campaigns on platforms including Google Ads, Meta Ads, LinkedIn Ads, and Pinterest Ads. The ideal candidate will have a comprehensive understanding of full-funnel strategies and must be available to start immediately.
Primary Responsibilities
- Plan, establish, and launch campaigns across Google Ads (Search, Performance Max, Display, YouTube), Meta Ads (Facebook & Instagram), LinkedIn Ads (Lead Generation, Sponsored Content, InMail), and Pinterest Ads.
- Manage daily budget allocations effectively across platforms while handling multiple clients, brands, and campaigns simultaneously.
- Develop and manage full-funnel marketing strategies covering top, middle, and bottom of funnel stages, including retargeting funnels and lookalike audience construction.
- Conduct detailed audience and competitor research to craft precise targeting strategies such as custom audiences, lookalike audiences, and interest-based targeting.
- Perform keyword research and manage negative keywords specifically for Google Ads campaigns.
- Compose ad copies and headlines for each platform and collaborate with design teams to run creative tests and A/B testing on creatives, copy, audiences, and placements.
- Deploy tracking tools including Meta Pixel, Google Tag Manager, Conversions API, LinkedIn Insight Tag, and Pinterest Tag, ensuring proper analytics setup with GA4 and UTM tracking.
- Monitor key performance indicators such as CTR, CPC, CPM, CPA, ROAS, and conversion rates; optimize bids, budgets, and targeting accordingly.
- Generate comprehensive weekly and monthly performance reports with actionable recommendations to scale or pause campaigns.
Required Qualifications
- At least 2 years of practical experience managing paid advertising campaigns.
- Demonstrable experience running live campaigns on Google Ads, Meta Ads, LinkedIn Ads, and Pinterest Ads.
- Strong understanding of funnel stages (TOFU, MOFU, BOFU) and retargeting/lookalike audience creation.
- Basic familiarity with GA4, Google Tag Manager, Meta Business Suite/Ads Manager, and UTM parameters.
- Comfortable interpreting data using Excel or Google Sheets.
- Ability to write simple yet effective ad copy.
- Immediate availability to join is mandatory.
Desirable Skills
- Experience with e-commerce or direct-to-consumer brands.
- Expertise in lead generation campaigns.
- Certifications such as Google Ads or Meta Blueprint.
- Basic knowledge of conversion rate optimization (CRO) and landing page optimization.
- Experience managing multiple brand accounts concurrently.
What We Provide
- Competitive remuneration along with performance-based incentives.
- Exposure to a variety of brands and industry verticals.
- A dynamic, growth-oriented workplace atmosphere.
Additional Information
The position is located in Indore and requires onsite attendance. Immediate joining candidates will be prioritized.