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Overview

This role is being advertised through a hiring partner that will handle applications and the rest of the selection process. The employer is seeking a Performance Marketing Lead for African markets, based in Germany, to drive regional growth across high-potential markets.

This is a senior leadership position with a strong strategic focus. You will shape the performance marketing vision, decide how paid media investment is distributed across channels, and help scale growth in a sustainable way. The work sits at the intersection of performance marketing, brand thinking, and analytics, so you will need to connect data insights with business strategy. You will collaborate closely with executive leaders and cross-functional teams in a fast-moving, international, and highly data-led environment, with a high degree of ownership and visibility.

The opportunity is to build and grow a major acquisition and growth engine in one of the world’s most dynamic digital markets.

Key responsibilities

Set the regional performance marketing strategy and long-term growth roadmap for African markets.
Own the strategic direction for paid acquisition across channels such as Google, Meta, TikTok, programmatic media, and mobile DSPs.
Lead portfolio-level decisions on budget distribution and performance optimisation across markets and channels.
Work with brand and media teams on large-scale initiatives, including ATL, OOH, and partnership activity.
Shape priorities across product, analytics, creative, and marketing functions.
Turn complex performance data into clear strategic recommendations and growth actions.
Advise senior leadership on marketing direction, market opportunities, and investment choices.

Requirements

At least 5 years of experience in performance marketing, user acquisition, or digital growth.
Deep hands-on knowledge of major paid media platforms, including Google Ads, Meta, TikTok, programmatic, and DSPs.
Strong analytical ability with the confidence to interpret data and guide high-level decisions.
Good understanding of funnels, attribution frameworks, and digital marketing fundamentals.
Background in fast-scaling, international, or data-driven environments.
Strong communication and stakeholder management skills, with exposure to executive-level discussions.
Experience with tools such as Google Analytics, AppsFlyer, or Adjust is considered an advantage.
French or Portuguese language skills are a plus.

Benefits and perks

Competitive compensation aligned with a senior leadership position.
Fully remote work across EMEA.
Chance to lead regional strategy in fast-growing African markets.
High autonomy and real strategic ownership.
Direct collaboration with senior leadership and cross-functional teams.
Access to advanced marketing, analytics, and attribution tools.
A fast-paced, international, performance-oriented culture.
Opportunity to influence large-scale growth with meaningful business impact.

Additional information

The hiring partner uses an AI-supported matching process to review applications quickly and fairly against the role’s main requirements. The system helps create a shortlist of the strongest matches, which is then shared with the hiring company. Interviews, assessments, and final decisions are handled by the employer’s internal team.

By applying, candidates acknowledge that their personal data will be processed for recruitment purposes and shared with the hiring employer where relevant, under applicable data protection laws including GDPR. Applicants may exercise their rights to access, correct, delete, or object to processing at any time.

AI tools may also be used to support parts of the hiring workflow, such as reviewing applications, analyzing resumes, assessing responses, and flagging possible inconsistencies or verification signals. These tools assist the recruitment process but do not replace human judgment, and final hiring decisions are made by people.

Performance Marketing Lead – African Markets