Performance Marketing Executive (PPC)

About the Role and Company

Select Source International (SSI), a leading global consulting and staff augmentation firm, partners with Jobma, a pioneering global video interviewing and assessment software company, to hire a Performance Marketing Executive specializing in PPC. The role is based in Gurugram Sector 39 with a night shift schedule, supporting Jobma's growth across the US and global markets. Jobma fosters an innovative workplace culture with offices in the US and India, emphasizing both professional and personal employee growth.

Key Responsibilities

• Design, manage, and fine-tune paid marketing efforts on various platforms including Google, Microsoft/Bing, LinkedIn, sponsored content, review/listing sites, and other paid acquisition channels.
• Track and analyze campaign performance to enhance critical metrics like click-through rate, cost per lead, customer acquisition cost, and contribution to sales pipeline.
• Perform A/B testing on advertisements, landing pages, and audience targeting to maximize effectiveness.
• Carry out thorough keyword research and competitor evaluations to pinpoint lucrative keyword opportunities.
• Prepare detailed and insightful reports for stakeholders, summarizing key findings and campaign outcomes.
• Offer actionable, data-driven suggestions to continually optimize marketing campaigns.
• Collaborate closely with marketing and sales teams to align efforts and boost campaign results.
• Keep abreast of latest industry practices and integrate new strategies into marketing activities.

Candidate Requirements

• Minimum 2 to 4 years of experience in performance marketing, particularly within paid search and social campaigns.
• Bachelor’s degree, ideally in marketing or a relevant discipline.
• Preferred background in B2B SaaS or software company environments.
• Demonstrated success in creating and optimizing paid campaigns to meet business objectives.
• Strong analytical aptitude with hands-on experience in AI-powered marketing tools including Google Analytics, Hubspot, Semrush, Ahrefs, Looker Studio, SpyFu, Clarity, and Smartlook.
• Expertise in Google Sheets including advanced use of pivot tables, formulas, and creating comprehensive reports.
• Excellent communication capabilities and meticulous attention to detail.

Additional Information

• Night shift work from Select Source International’s Gurugram office; cab services provided for commute.
• Opportunity to contribute to a US and global market expansion strategy for Jobma.
• Competitive workplace benefits including healthcare and transportation provisions at Jobma.