Paid Search Analyst

About Jellyfish

Jellyfish is a worldwide digital marketing agency that integrates technology enthusiasts, creatives, and experts in media and data to support clients on their digital transformation. The company thrives on diverse viewpoints and collaborative teamwork, fostering innovation in media activation and crafting compelling narratives to boost client growth and fulfillment.

Role Overview

We are seeking a motivated Paid Search Analyst with experience in digital marketing who is passionate about advancing their career in paid search. The ideal candidate is data-driven, eager to learn, and committed to delivering impactful results for clients and colleagues. Imperfection is not an issue, but a continuous strive for excellence and growth is essential.

Key Responsibilities

• Manage daily digital media paid search campaigns concentrating on revenue and profit growth, ensuring campaigns operate within budget constraints.
• Implement campaigns ranging from basic to advanced levels across various search engines and networks, including performing or supporting validation and audits within the team.
• Analyze campaign performance to uncover strategic opportunities and drive changes that surpass client goals and KPIs.
• Utilize measurement tools to detect inadequate implementations and identify areas for enhancing campaign effectiveness.
• Collaborate with internal teams and Client Service departments to ensure seamless campaign delivery.
• Work closely with Paid Search Directors to formulate and execute paid search strategies.

Qualifications & Skills

• At least one year of relevant paid search experience.
• Google Ads certifications covering Search, Shopping, Display, and Video.
• Knowledge of Performance Max campaigns (PMax).
• Preferable familiarity with SA360, App Campaigns (ACE & ACI), GA4, and Appsflyer.
• A strong passion for digital marketing.
• Expertise in analytics and reporting, leveraging data and market insights for strategic decision-making.
• Commitment to process improvement by identifying and implementing methods to streamline and automate workflows.
• Effective teamwork skills with an appreciation for diverse perspectives and collaborative achievement.
• Problem-solving aptitude involving collaborative evaluation and finding practical solutions.

Additional Information

Jellyfish fosters a growth-oriented environment that values individual contributions and empowers employees to customize their work settings. Employees can work remotely up to 60% of their time and enjoy flexible hours between 8 AM and 6:30 PM. Family support benefits include 14 weeks of paid leave for primary caregivers and 4 weeks for secondary caregivers, plus support funds for courses aiding caregivers returning to work. The company prioritizes Employment Equity candidates according to affirmative action guidelines. Note: Vigilance is advised against fraudulent job offers impersonating the company.

Note to Applicants

We value skills, expertise, and behavioral qualities over traditional degrees and formal experience, encouraging all interested candidates to apply with an English resume.