Marketing Manager

Company Overview

Portwest is a leading global manufacturer specializing in protective wear, workwear, and personal protective equipment (PPE). Established in 1904, Portwest has evolved into one of the fastest-growing companies in the workwear industry, employing over 6,000 people worldwide. With more than 1,400 products across 20+ collections, the company designs, produces, and distributes market-leading workwear and PPE from its own production facilities. Portwest's mission is to become the most preferred brand globally for protective clothing and personal safety equipment.

Position Summary

The Marketing Manager role is a fully remote, permanent full-time position based in Germany, reporting directly to the Global Director of Marketing. This role is responsible for implementing Portwest’s marketing strategy and plans within the German market. The position requires developing a comprehensive understanding of market competition dynamics—including key competitors and efficient channels for brand development and revenue growth among new and existing customers—and translating this knowledge into effective integrated campaigns.

Key Responsibilities

• Implement marketing strategies and plans for the German market, delivering successful integrated campaigns.
• Develop in-depth awareness of competitive dynamics and the best channels to build brand awareness and drive revenue growth.
• Manage paid media activities, including planning, steering, and optimizing paid social, paid search, and programmatic campaigns; oversee budget allocation and report on ROI/ROAS to increase brand visibility, lead acquisition, and sales growth in Germany.
• Plan, execute, and manage email marketing campaigns to nurture and convert new and existing customers.
• Conduct social media marketing initiatives to enhance brand recognition and customer engagement.
• Plan and manage sponsorship activities to maximize brand presence and market success.
• Develop and implement co-marketing programs with distribution partners to widen reach and stimulate demand.
• Organize trade shows and experiential marketing activities to showcase the brand and generate qualified leads.
• Support attendance at webinars, training events, and trade fairs; follow up and activate leads for effective conversion.
• Create KPI reports and analyses, providing actionable insights to align marketing with commercial goals and optimize ongoing activities.
• Collaborate closely with local sales teams and the global marketing team to ensure marketing aligns with sales priorities, revenue targets, and Portwest’s global brand strategy.
• Coordinate with designers, agencies, and external partners to deliver campaigns on schedule and within budget.
• Ensure all campaigns comply with brand guidelines and consistently represent the corporate identity.
• Perform additional duties as necessary to support department and company objectives.

Qualifications & Skills

• Minimum 5 years of professional marketing experience, preferably in workwear, protective clothing, PPE, industry, or a similar B2B manufacturing environment.
• Fluency in both German and English, with strong verbal and written communication skills.
• Proven expertise in managing paid media campaigns including paid social, paid search (Google Ads), and programmatic advertising, with experience handling budgets and optimizing campaign performance.
• Broad marketing experience across multiple disciplines such as email marketing, social media, sponsorship, and trade shows is advantageous.
• Strong analytical skills with experience in KPI reporting and data-driven insight generation.
• Proficient in working collaboratively with sales teams, agencies, and external vendors.
• Highly self-driven and capable of working independently in a fully remote, market-facing role.
• Willingness to travel within Germany for local team collaboration and occasional trips to Portwest’s headquarters in Ireland.

Company Recognitions

• Great Place To Work 2024
• Private Irish Business of the Year – Export Industry Awards 2025
• Silver Ecovadis Sustainability Rating 2025

Additional Information

Applicants must have the legal right to live and work in Germany. Portwest is committed to equal employment opportunities and considers all applications without regard to age, gender, race, religion, sexual orientation, marital status, veteran status, family status, disability, or minority group membership.