Marketing Executive – B2B Outbound Cold Calling

About Frigate

Frigate operates as a B2B manufacturing execution company that manages the progression of products from development phases to serial production. Their services include new product development (NPD), contract manufacturing and second-source programs facilitated through a network of 33 committed manufacturing partners chosen from over 900 qualified Indian suppliers. They support customers across 19 export markets with primary concentrations in energy, power electronics, EV charging, and precision manufacturing sectors.

Role Overview

The Marketing Executive will focus on initiating outreach to potential clients by converting target account lists—comprising inverter and UPS brands, battery energy storage system integrators, EV charger OEMs, and industrial OEMs—into qualified sales meetings. This role centers on lead generation rather than deal closure or quote provision. The individual will identify the proper contacts, present a brief structured pitch, and secure meetings for the sales team.

Primary Responsibilities

• Make 30–40 outbound calls daily to designated target accounts from provided lists.
• Locate and engage decision makers such as purchasing managers, NPD engineers, and founders of growing OEM companies.
• Deliver a concise 40-second sales pitch and qualify leads based on product interest, monthly volume needs, current sourcing, and appropriate contact designation.
• Schedule and confirm meetings, ensuring comprehensive notes are recorded in the CRM system.
• Conduct follow-ups through LinkedIn and WhatsApp on contacted accounts.
• Accurately document every interaction, outcome, and reasoning in CRM without exception.
• Participate in weekly performance and target reviews with management.

Performance Targets

• Make over 150 dials weekly.
• Engage in 10–12 meaningful conversations with decision makers each week.
• Arrange 4–6 qualified meetings monthly.

Candidate Requirements

• Minimum 3 years of experience in B2B outbound calling or inside sales related to industrial products, machine tools, capital equipment, SaaS, or financial services sectors.
• Demonstrated success in booking meetings or qualifying leads, with measurable metrics reviewed during interview.
• Fluent in English and Kannada; proficiency in Hindi strongly preferred for North Indian accounts; Tamil language skills considered an advantage.
• Strong dedication to CRM discipline with meticulous logging of calls and contacts.
• High endurance for phone-based outreach and resilience toward rejection, given the demanding dialing nature of this role.

Additional Information

The Marketing Executive role reports directly to the Founder/Sales Lead and is based in Thiruverumbur (Trichy), Tamil Nadu. The employment type is full-time with on-site presence required.