Marketing Data Analyst

About Lamark Media Group

Lamark Media Group has been a performance marketing powerhouse for nearly 20 years, uniquely integrating proprietary technology, an owned supply chain, and direct demand to boost results for brands, agencies, and platforms. We deliver outcomes through paid search, social, programmatic, and CTV, complemented by strategy, creative, SEO, data science, and web development to propel ecommerce, lead generation, and drive-to-retail campaigns.

Our business operates through three interconnected units: Lamark, the brand-direct performance agency; LM Direct, supporting agencies and media firms with programmatic buying and marketing services; and Oxiem, an in-house SSP uniting demand and supply. Powered by Lamark Intelligence, our AI-driven system manages marketing investments like portfolios—measuring, reallocating, and optimizing for maximum impact.

Role Summary

We are seeking an experienced Marketing Data Analyst to join our dynamic team. This role involves analyzing data to generate actionable insights, supporting BI and reporting efforts through project management, media platform assessment, and data validation. Collaborating closely with media and client teams, you’ll translate requirements into impactful visualizations and support campaign optimization across programmatic platforms.

Key Responsibilities

• Manage BI and reporting projects including media platform reviews and data validation tasks.
• Coordinate with external vendors handling ETL processes, data aggregation, and API integration.
• Partner with media specialists and client service teams to capture client reporting needs and convert them into actionable outputs.
• Work alongside development and visualization teams to produce reports, dashboards, and data visualizations conveying key insights.
• Provide data-driven advice for campaign targeting and optimization to media buying and programmatic teams.
• Contribute to revenue-generating analytics product development by enhancing user experience with advanced data visualization.
• Analyze large datasets from digital marketing campaigns to detect trends and patterns.
• Conduct statistical analyses, such as regression and forecasting, to underpin data-informed recommendations.

Required Qualifications and Experience

• Bachelor’s degree in Business Intelligence, Data Analytics, Statistics, Mathematics, Computer Science, or a related field.
• Minimum of 3 years’ experience in digital marketing analytics with proven results.
• Familiarity with media buying teams and programmatic platforms, including SSP and DSP.
• Experience in project management, media platform evaluation, and data validation workflows.
• Skill with statistical analysis methods, including regression and forecasting techniques.
• Proven ability to transform complex data into impactful visualizations using tools like Tableau.
• Proficiency with cloud data warehouses such as Snowflake, Google BigQuery, or AWS Redshift and strong relational database knowledge.
• Advanced skills in Python and SQL; ability to work with legacy systems.
• Understanding of data visualization principles and attention to effective design and communication.
• Capability to extract actionable insights from intricate datasets and communicate results to both technical and non-technical audiences.
• Comfortable working in fast-paced environments managing multiple projects under tight deadlines.

Benefits and Work Environment

• Competitive salaries aligned with industry standards.
• Comprehensive health, dental, and vision insurance plans.
• Paid leave including holidays and parental leave.
• Opportunities for career advancement and professional growth.
• A fast-moving, mission-driven, and professional company culture.
• Collaborative and creative atmosphere valuing employee contributions.
• Additional perks including life and accident insurance, supplemental policies, employee assistance programs, discounts, flexible spending accounts for health and dependent care, 401(k) company match, virtual health service access, and remote work flexibility.

Additional Information

Lamark Media embraces diversity and welcomes candidates with various backgrounds and career paths. Our interview process may include phone or video calls, written assessments, and possibly on-site evaluations. We are committed to equal employment opportunities and compliance with all legal requirements, including verification of employment eligibility in the United States.