Marketing Coordinator

Overview

DUOS is an AI-enabled member experience platform built to help health plans improve member engagement and outcomes. The company focuses on closing care gaps, improving Star Ratings, and supporting social needs, with measurable results including a 4:1 net ROI, 15% enrollment rates, and meaningful gains in HEDIS and Star Ratings performance. DUOS is backed by FTV Capital.

The Role

DUOS is hiring a Marketing Coordinator to support partnership marketing and sales-focused demand generation for health plans. Reporting to the AVP of Marketing, this position centers on pipeline growth and revenue impact through campaign coordination, sales enablement, CRM and automation support, and conference/event planning. The role works closely with Sales to connect with payer executives, procurement teams, and other decision-makers across the U.S.

Lead Generation and Campaign Delivery

• Organize and run B2B lead generation initiatives across the website, email, webinars, social channels, and events.
• Keep campaign schedules, tasks, and dependencies moving across Executive and Sales stakeholders.
• Create and launch outbound email programs using tools such as HubSpot, Pipedrive, or similar platforms.
• Monitor funnel performance and report on metrics such as MQLs, SQLs, and conversion rates.
• Assist with account-based marketing efforts aimed at top-priority health plan accounts.
• Maintain a dependable B2B marketing calendar that supports pipeline-building work.

Sales Enablement and Content Support

• Develop and coordinate sales assets such as pitch decks, one-pagers, event handouts, whitepapers, and case studies.
• Work with Sales, Client Success, and subject matter experts to create content that supports active deal cycles.
• Review and refine marketing content for correctness, clarity, and brand alignment.
• Keep the sales content library and digital asset system organized and up to date.
• Update website content in Webflow to reflect current positioning, messaging, and campaigns.
• Refresh demo-ready materials, including product overview presentations and ROI frameworks.

Social Media and Digital Marketing

• Manage DUOS’s LinkedIn presence as the main B2B social channel for visibility and pipeline support.
• Plan and publish LinkedIn content highlighting company updates, thought leadership, conferences, milestones, and client outcomes.
• Support executive social media efforts by coordinating leadership content and amplifying major announcements.
• Review engagement data on LinkedIn and adjust content direction to better reach health plan and payer audiences.
• Help run pre- and post-event digital campaigns that build awareness and generate meeting requests.
• Support paid social, website SEO, and programmatic advertising initiatives focused on health plan decision-makers.

Conference and Event Strategy

• Handle event administration for major industry conferences such as RISE, HLTH, AHIP, and SSN, including registrations, attendee tracking, and logistics.
• Support the conference meeting pipeline by organizing demos, scheduling meetings, and coordinating follow-up with Sales.
• Manage sponsorship deliverables, speaker submissions, and thought-leadership placements for events.
• Plan and execute virtual programs such as webinars, product demonstrations, and prospect briefings.
• Measure event performance through leads, meetings, pipeline influence, and brand exposure.
• Oversee production of booth materials, decks, swag, and signage for conferences.

CRM and Pipeline Operations

• Keep CRM records accurate and clean in Pipedrive or HubSpot, with current and properly segmented health plan contacts.
• Manage lead routing, scoring, and segmentation to support Sales handoff and follow-up workflows.
• Build targeted prospect lists for outbound campaigns and conference outreach.
• Coordinate with Sales to ensure post-event lead follow-up is timely and captured in the CRM.
• Assist with managing and improving the marketing technology stack.

Cross-Functional Support

• Act as the daily marketing contact for Sales, supporting requests for collateral, competitive insights, and campaign help.
• Partner with Product, Brand, and external agencies on asset development and prioritization for B2B initiatives.
• Support the AVP of Marketing with research, competitive analysis, and strategic projects.
• Collaborate with agencies, consultants, and vendors supporting B2B marketing and health plan go-to-market efforts.
• Join team meetings and contribute ideas for new marketing programs.
• Build and maintain strong relationships with internal stakeholders.

Required Qualifications

• 2 to 4 years of B2B marketing experience, ideally in SaaS, health tech, or healthcare services.
• Strong writing and editing ability with a sharp eye for detail.
• Practical experience using B2B CRM and marketing automation tools such as HubSpot, Pipedrive, Marketo, or similar systems.
• Comfort working with LinkedIn and B2B social publishing tools.
• Strong organization and the ability to manage several projects at once.
• Working knowledge of B2B demand generation, funnel metrics, and Sales-Marketing alignment.
• Proficiency in Microsoft Office or Google Workspace, especially Excel/Sheets and PowerPoint/Slides.
• Self-directed approach with the ability to take initiative and work independently.
• Good communication skills and the ability to collaborate across teams.
• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

Preferred Qualifications

• Background in healthcare, health tech, or the Medicare Advantage market.
• Exposure to ABM platforms, intent data tools, or sales intelligence tools such as ZoomInfo or 6sense.
• Experience helping with B2B event strategy for conferences like RISE, HLTH, AHIP, or SSN.
• Basic design capability using Canva or Adobe Creative Suite.
• Understanding of the Medicare Advantage and health plan landscape, including key stakeholders and purchasing cycles.
• Experience with paid media platforms such as LinkedIn Ads or Google Ads.
• Project management certification or experience using tools like Asana or Monday.com.
• Knowledge of B2B buyer journeys and demand generation practices.

What We Offer

• Competitive compensation based on experience, with a salary range of $55,000 to $75,000 per year.
• The chance to own visible B2B marketing work that directly affects health plan pipeline and growth.
• Close collaboration with Marketing, Brand, and Sales leadership and strong exposure to go-to-market strategy.
• A comprehensive benefits package that includes health, dental, vision, and a 401(k).
• Flexible working setup with a remote-friendly culture.

Location and Travel

This is a remote-friendly position based in the United States. The role involves about 20% to 30% travel for conferences and occasional team meetups.

Reporting Structure

The role reports to the AVP of Marketing and works closely with Sales, Marketing, Client Success, Product, and Operations to support health plan pipeline growth and partnership marketing.