Marketing Coordinator

About AdventHealth Center Ice

AdventHealth Center Ice is a leading ice sports and entertainment complex in the Southeast, boasting 150,000 square feet with five ice rinks. Each year, it hosts thousands of tournaments, games, concerts, and community events, attracting over 1.5 million visitors. The organization thrives on creativity, collaboration, and innovation, delivering memorable experiences through youth and adult hockey, figure skating, national tournaments, concerts, community programs, and corporate partnerships.

Position Overview

The Marketing Coordinator is instrumental in elevating the AdventHealth Center Ice brand. Reporting to the Senior Marketing Director, this role focuses on planning and executing diverse marketing initiatives, developing captivating digital content, managing major events, activating sponsorships, and sharing compelling stories that highlight the facility’s unique offerings. This position offers dynamic, varied tasks daily, including filming championships, launching social media promotions, producing videos, coordinating sponsor requirements, and supporting large community events. It’s an excellent opportunity for a creative and organized marketing professional seeking comprehensive exposure to sports and entertainment marketing.

Key Responsibilities

• Act as an essential marketing team member during tournaments, games, special occasions, and community initiatives to showcase the AdventHealth Center Ice brand.
• Attend events to capture engaging content, interact with visitors, aid marketing functions, implement promotions, organize contests/giveaways, and enhance fan engagement.
• Serve as the on-site marketing representative at events—documenting activities, engaging attendees, supporting sponsors, and fostering positive experiences for all participants.
• Implement integrated marketing campaigns promoting programs, tournaments, special events, and venue services.
• Develop compelling content tailored for Facebook, Instagram, LinkedIn, TikTok, YouTube, and other digital channels.
• Photograph and film during games, tournaments, and community programs, then edit both short and long-form videos for social media, advertisements, and other campaigns.
• Create marketing collateral such as graphics, flyers, digital signage, emails, and other promotional items.
• Maintain content calendars and assist in managing the facility’s social media presence.
• Track and analyze marketing campaign performance, engagement statistics, and related analytics.
• Coordinate email marketing efforts including segmentation and deployment.
• Support sponsor-related activities including signage placement, social media recognition, promotional activations, and event branding.
• Assist with website maintenance and digital communication updates.
• Organize marketing assets, including photo libraries and promotional materials.
• Prepare reports summarizing campaigns and marketing outcomes, and help with administrative duties within the department.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Sports Management, Public Relations, or a related discipline.
• Between 1 to 3 years of marketing experience, preferably in sectors like sports, entertainment, hospitality, or events.
• Strong verbal and written communication capabilities.
• Highly organized with multitasking aptitude to manage various projects concurrently.
• Proficiency in creating engaging social media content.
• Experience with Adobe Creative Suite, Canva, and Microsoft Office applications.
• Familiarity with email marketing tools such as HubSpot or Mailchimp.
• Basic understanding of Google Analytics, SEO principles, and digital advertising is advantageous.
• Skills in photography and videography are strongly preferred.
• Availability to work during evenings, weekends, and holidays as required by event schedules.

Additional Attributes

• Genuine enthusiasm for sports and live entertainment events.
• An eye for visual storytelling through photography and video.
• Creative thinking balanced with attention to detail.
• Self-motivated and comfortable working in a collaborative, fast-moving environment.
• A positive and proactive attitude, eager to contribute across various needs.

Benefits

• Medical, dental, and vision insurance coverage.
• Paid time off.
• Employee discount programs.
• Opportunities for professional development and growth.
• Work within a vibrant team committed to creating unforgettable experiences for athletes, families, and guests daily.