Marketing & Communication Specialist

Job Summary

As a Marketing & Communication Specialist at Patchi, you will be responsible for enhancing brand recognition and managing the daily marketing and communication activities across multiple channels efficiently.

Key Responsibilities

• Collaborate with the KSA Marketing Director to develop and align marketing communication strategies consistent with the global branding guidelines.
• Oversee local communication initiatives including media planning and buying, product launches, store openings, public relations, and event management.
• Execute the social media calendar to boost brand visibility and engagement on relevant platforms, create engaging stories regularly, track performance metrics, and provide monthly reports.
• Implement PR initiatives such as events, sponsorships, and openings while crafting contexts that create excitement around the brand.
• Generate and assess new promotional ideas, press releases, publicity content, ensuring alignment with internal marketing teams for consistency.
• Utilize tools like Adobe Illustrator and Canva for quick design tasks.
• Lead market research for customer insights, trends, and competitor analysis, sharing findings with local and global teams.
• Finalize copywriting in both Arabic and English for all press, e-commerce, and online communication needs.
• Promote and maintain brand standards within the organization to ensure consistent brand identity and editorial tone.
• Develop creative briefs directing internal and external creative efforts.
• Coordinate with agencies and vendors to ensure high-quality, cost-effective deliverables that align with the Patchi brand.
• Engage with online communities to foster relationships and increase follower engagement.
• Address customer inquiries and complaints in collaboration with relevant teams to maintain brand satisfaction.
• Manage and track the approved budget, regularly reporting on its status.
• Analyze marketing campaigns’ effectiveness on engagement and sales, providing detailed reports and suggestions.
• Maintain up-to-date knowledge of company products and adhere to company policies and procedures.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Public Relations, Customer Service, or related fields.
• At least four years of professional experience in marketing, specializing in social media management and brand activation campaigns.
• Demonstrated practical experience executing marketing activations and campaigns successfully.