Market Research Specialist
Chennai, Tamil Nadu, India · Full Time
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- Experience
- 3–7 yrs
- Salary
- INR 500,000 – INR 800,000 / year
- Openings
- 1
- Posted
- 1 সপ্তাহ আগে
- Work mode
- In office
- Education
- Any graduate
- Eligibility
- Candidates must hold a graduation degree in any discipline and possess relevant research experience.
- Resume
- Required to apply
Where you'll work
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Job description
About WissenPro IT Solutions
WissenPro IT Solutions brings over ten years of expertise in human resources services, successfully placing candidates across top multinational firms such as Wipro, Amazon, Tech Mahindra, Genpact, and Concentrix, among others. Their comprehensive HR offerings cover recruitment, onboarding, employee engagement, performance management, compensation and benefits, training, HR administration, compliance, policies, and employee relations.
Role Overview
We are looking for a meticulous Market Research Specialist (also described as a Custom Research Analyst or Senior Analyst) to handle varied market research activities. This role involves conducting brand lift and advertising effectiveness studies, survey research, media analytics, and preparing detailed client reports.
Key Responsibilities
- Manage all phases of custom research studies, including conducting feasibility assessments, survey design, and coordinating with vendors.
- Supervise fieldwork operations and monitor data quality through validation and cross-tabulation analyses.
- Measure brand lift and extract meaningful audience insights to support client objectives.
- Produce professional, client-ready presentations and reports aligned with service level agreements.
- Maintain effective communication with stakeholders to ensure project accuracy and timeliness.
Required Skills and Experience
- Robust analytical capabilities accompanied by expertise in Excel and PowerPoint.
- Experience in various research methodologies, campaign analytics, insight generation, and research operations management.
- Proficiency in conducting advertising research, media measurement, customer insights, or marketing analytics projects is highly desirable.
- Ability to operate efficiently in a fast-moving, client-facing environment with multiple priorities.
Eligibility
Applicants must be graduates from any discipline.
Application Process
Interested candidates should submit their resumes via email to the designated contact address provided by the employer.