Head of Ecommerce & Digital Experience

About SEPHORA UK

At SEPHORA UK, beauty extends beyond products—it's a lifestyle and a celebration of individuality. Originating in France and now part of the LVMH group, SEPHORA drives creativity, innovation, and inclusiveness while expanding its presence in the dynamic UK retail market.

Role Overview

The Head of Ecommerce & Digital Experience plays a crucial role in advancing SEPHORA UK's digital footprint. As e-commerce stands as a core business pillar fueling customer acquisition, loyalty, and revenue growth, this leadership role involves strategizing and executing the vision for seamless, engaging digital shopping experiences across web and mobile platforms.

Key Responsibilities

• Develop and implement SEPHORA UK's e-commerce strategy aligned with company goals and customer expectations.
• Drive online sales growth, improve conversion rates, enhance customer engagement, and maximize lifetime value while maintaining an excellent customer journey.
• Own and refine the digital product roadmap on web and app platforms, collaborating with technology teams to prioritize impactful projects.
• Enhance personalization, site merchandising, search functionality, UX design, SEO, geolocation services, AI-powered features, and overall site performance.
• Manage digital marketing activities including campaigns, promotions, product launches, and seasonal events to engage customers effectively.
• Establish strategic growth initiatives with key brand partners, creating distinctive digital experiences that boost visibility.
• Promote innovation by exploring new digital beauty technologies, automation, and emerging retail trends.
• Ensure all digital touchpoints uphold SEPHORA's premium brand identity and storytelling.
• Collaborate cross-functionally with departments such as Marketing, CRM, Retail, Operations, and Technology to achieve integrated omnichannel experiences.
• Oversee digital P&L factors like payments, shipping, fraud prevention, returns, and customer support to optimize operations and experiences.
• Lead, inspire, and grow a high-performing e-commerce team, fostering scalable workflows and a culture of accountability and continuous improvement.
• Serve as a liaison with Regional and Global Digital teams to share best practices and adopt innovative digital capabilities early.

Candidate Profile

• Extensive leadership experience in digital, e-commerce, or omnichannel roles, preferably within multi-brand retail environments.
• Comprehensive knowledge of e-commerce platforms, digital product management, customer experience, and omnichannel strategies.
• Proven ability to grow digital businesses and drive profitable outcomes.
• Strong expertise in digital ecosystems including web and mobile applications, UX, SEO, personalization, and site optimization.
• Analytical mindset capable of linking customer insights with trading results and business objectives.
• Experience in overseeing digital campaigns, brand collaborations, and growth drivers.
• Familiarity with digital innovations such as AI, automation, and evolving commerce models.
• Skilled in building and leading effective e-commerce teams.
• Excellent at stakeholder engagement and navigating complex matrix organizations.
• Experience working with external technology partners or agencies is advantageous.

Additional Information

SEPHORA is committed to diversity, equality, and inclusion, offering equal opportunities to all applicants. Visa sponsorship is not available for this position; therefore, candidates must have legal right to work in the UK at employment commencement and provide proof accordingly.