Head of E-Commerce (m/w/d)

About SW Studios GmbH

SW Studios GmbH is a forward-thinking and expanding company that shapes the fashion industry with its proprietary brands Eightyfive and Burocs. Renowned in Germany and internationally for exceptional quality and trend sensitivity, the company operates successful online shops and B2B projects. Additionally, it maintains a retail presence with three feature stores in Hamburg HafenCity, Hannover, and Oberhausen, along with two additional stores in Munich and Hamburg-Billstedt.

Working at SW Studios GmbH offers more than just employment; it's an opportunity to influence a dynamic environment, contribute ideas, and grow alongside a motivated team. The company prides itself on flat hierarchies, open communication, and creative freedom that fuel innovation. Its modern headquarters in Hannover provide an inspiring workplace where individual strengths are valued, whether your approach is analytical, creative, or strategic. Employees can expect professional growth and significant responsibilities.

Key Responsibilities

• Oversee strategy, budgeting, and performance across the entire e-commerce division for all three brands.
• Lead the e-commerce team by setting clear priorities and fostering continuous development.
• Make data-driven decisions to optimize conversion rates, average order value, customer retention, and channel mix.
• Strategically manage performance marketing efforts (Meta, TikTok), CRM (Klaviyo), and online shops.
• Steer the technical roadmap for the three stores, including integrations, automations, and tool stacks.
• Coordinate the interaction between online, retail, and wholesale channels to ensure seamless coordination.
• Report directly to executive management, providing actionable recommendations rather than questions.
• Implement scalable structures and processes aligned with brand growth.

Candidate Profile

• At least seven years of experience in e-commerce with a minimum of two years in leadership positions.
• Proven track record in expanding direct-to-consumer businesses, preferably within fashion and lifestyle sectors.
• Strong expertise in performance marketing, CRM systems, and e-commerce technology with the ability to challenge and guide the team.
• A strategic thinker who maintains a hands-on mentality and a focused understanding of the underlying metrics.

Benefits

• Flexible working hours.
• Engaging projects with significant creative freedom.
• Clear briefings and well-established professional processes.
• Modern workplace equipped with the latest technology.
• Fast decision-making supported by flat organizational hierarchies.
• Regular exchange and feedback within a motivated design and product team.
• Employee discounts on products.
• Seasonal company events and team-building activities.