Head of Data Analytics

About Norton Motorcycles

Norton Motorcycles is an iconic British motorcycle brand boasting over 120 years of heritage. Based in state-of-the-art facilities in Solihull, West Midlands, the company is part of the TVS Motor family and is entering a new phase of global growth. The organization prizes respect, trust, and responsibility, encouraging personal development, learning, and professional excellence among its expanding and passionate team.

Role Overview

The Head of Data Analytics will spearhead the global digital measurement, marketing intelligence, and insights agenda for Norton Motorcycles. This leadership role involves integrating data across all customer journey stages to provide actionable insights that place the customer at the heart of strategic decision-making.

Key Responsibilities

• Develop and implement a comprehensive global analytics and insights strategy for Norton Motorcycles.
• Construct an integrated customer journey map spanning digital marketing, CRM, dealer networks, bookings, retail, and ownership phases.
• Lead performance marketing and analytics to optimize lead conversion from inquiry to retail sales.
• Create advanced attribution models linking digital engagement with physical sales results.
• Provide insightful analyses on customers, campaigns, and markets to guide executive leadership.
• Establish a Customer 360 framework enabling personalized marketing and engagement approaches.
• Promote experimentation, conversion rate optimization (CRO), and data-driven improvements across customer interactions.
• Improve global dealer and retail funnel transparency and efficiency.
• Use customer experience and lifecycle data to enhance retention, loyalty, and long-term value.
• Lead and nurture a skilled global team of analysts and data scientists to high performance.

Qualifications & Experience

• Minimum of 15 years of experience in Data Analytics, Marketing Analytics, Digital Analytics, or Data Strategy roles.
• Substantial expertise in performance marketing analytics, customer journey analysis, and funnel optimization.
• Strong proficiency in attribution modelling and measuring online-to-offline sales conversions.
• Experience working within martech and adtech technology ecosystems.
• Advanced analytical skills including SQL, data modeling, statistical analysis, and familiarity with visualization tools such as Power BI, Tableau, Adobe Analytics, or Google Analytics.
• Proven track record of converting complex data into strategic business initiatives.
• Experienced in collaboration with senior global stakeholders and influencing executive-level decisions.