Head of Creative

About AIOS

AIOS is pioneering the world's first comprehensive AI doctor, rapidly growing with an annual recurring revenue (ARR) of $350M, having expanded from $10M a year ago. Serving over 150,000 patients monthly and profitable, AIOS targets the $2 trillion European healthcare market with a unique focus on GLP-1 products. Their multi-stage growth plan aims to reach $100M ARR by the end of 2025, $1B by 2026, followed by significant European market expansion and eventual trillion-dollar yearly revenue by 2035 through full autonomous prescribing systems.

Role Overview

The Head of Creative at AIOS leads the creative vision and execution, particularly for the Bolt Pharmacy brand in the UK, directing a high-performing in-house creative team. This role involves driving superior emotional resonance and visual quality in ads to enhance customer acquisition cost efficiency, managing large-scale Meta advertising spends ($1M+/month), and expanding creative efforts into German and Dutch markets. The position is fully remote with a flexible asynchronous work schedule, requiring availability until midday Pacific Time for meetings.

Key Responsibilities

• Develop the creative strategy rooted in performance data, primarily focused on Meta advertising.
• Elevate creative quality to close the gap in emotional impact and visual excellence, setting high standards across all marketing materials.
• Create localized creative strategies tailored to European markets like Germany and the Netherlands, respecting cultural nuances.
• Manage an ideation pipeline ensuring concepts remain fresh and distinct for algorithmic success.
• Implement and enhance an AI-driven creative production system that cycles from briefing to performance feedback.
• Lead the visual refresh of the Bolt brand, ensuring consistency across all customer interactions.
• Manage fast-paced testing and scaling of creative concepts across multiple formats and channels, including TV and social media.
• Collaborate closely with performance and media buying teams to align creative output with key performance metrics like CAC and ROAS.
• Supervise TV creative development and lead the creative team to transition from execution-focused to excellence-driven production.

Required Qualifications and Skills

• At least five years of experience leading performance-driven creative for direct-to-consumer brands with over £500,000 monthly Meta ad spend.
• Hands-on creative abilities including concept generation, briefing, and team leadership to improve creative outcomes.
• Strong emotional intelligence in advertising to craft resonant brand stories and visual quality standards.
• Proven team leadership skills in nurturing junior creatives to senior levels.
• Expertise in building systematic, repeatable creative processes and integrating performance data for informed decision-making.
• Proficiency with AI creative tools that augment, not replace, creative skills.
• Structured approach to project management, forecasting, and reporting with clear decision-making protocols.
• Ability to thrive in a demanding, high-ownership startup culture with 50+ hour workweeks and asynchronous operations.

Preferred Additional Experience

• Proactive self-starter with a history of taking initiative and excelling in novel challenges.
• Experience leading brand identity refreshes or rebrands.
• Previous involvement in multi-market European creative campaigns, especially in Germany and the Netherlands.
• Familiarity with regulated sectors such as healthcare, wellness, GLP-1, or telehealth with compliance considerations.
• Experience with broadcast, linear TV, and long-form video production for paid social platforms beyond Meta, including TikTok and YouTube Shorts.
• Collaboration experience with CRO or product teams on the transition from ad creative to landing pages.
• Entrepreneurial mindset with past founding or leadership experiences in startups.

Company Culture

• Deep commitment to the mission of serving 100 million patients by 2035 with transformative healthcare solutions.
• High ethical standards with integrity in uncertain and innovative contexts.
• A relentless pursuit of excellence and urgency in execution.
• Transparency and candor in communication and feedback.
• A culture that values frugality, resourcefulness, and focused effort over status or extravagance.
• Dedication to delivering exceptional customer experiences and long-term value.

Compensation and Benefits

Offered is a competitive annual salary ranging from $150,000 to $250,000, accompanied by equity ranging between 0.10% and 0.30%. Benefits include comprehensive healthcare coverage if applicable, paid time off exceeding two weeks plus national holidays, a fully distributed remote work environment, annual personal development and wellness allowances each worth $1,200, biweekly health coaching, and provision of work equipment including a MacBook.