Executive - Media

About Spark Foundry

Spark Foundry operates as a global media agency brand under Publicis Media, part of Publicis Groupe. With over 3,000 employees spread across 50 countries and 60 key market offices worldwide—including the USA, UK, MENA, Poland, Australia, and China—the agency harnesses top industry talent to deliver impactful media solutions.

Key Responsibilities

• Support the creation and rollout of media plans by analyzing market and consumer insights, defining target audiences, and selecting appropriate media channels.
• Understand and actively contribute to achieving established key performance indicators.
• Collaborate closely with the planning team and cross-functional departments to implement effective media strategies.
• Assist the media team with daily strategic channel and media approach tasks.
• Handle daily client communications and relationship management.
• Interpret client briefs to plan media channel strategies aligned with client goals.
• Create and manage MRF sheets, coordinating with creative agencies to ensure timely material submission and campaign launch dates.
• Manage trafficking of digital campaigns by liaising with the TAAG team to guarantee correct execution.
• Coordinate with media and creative agencies for campaign rollout and generate implementation reports.
• Oversee campaign launches and manage client expectations accordingly.
• Ensure accurate and timely booking by the administration team.
• Prepare client status reports following client-specified formats.
• Develop reports supplemented with optimization recommendations.
• Supervise the invoicing processes.

Required Qualifications and Skills

• Bachelor's degree in marketing, advertising, or a related discipline.
• 1 to 2 years of relevant experience in media planning for both offline and online platforms or comparable roles.
• Strong organizational abilities with a capacity to multitask, collaborate effectively in teams, and perform under pressure.
• Certifications from digital platforms are considered advantageous.
• Proficiency in MS Office 365 tools including Word, Excel, PowerPoint, and Teams.
• Familiarity with digital planning platforms such as DV360, Google Ads, Meta Business Manager, Snapchat Ads Manager, Twitter Ads Manager, and TikTok Ads Manager.
• Knowledge of digital media trends and emerging technologies.
• Strong analytical aptitude for interpreting data and market research.
• Commercial acumen to understand and drive return on investment for both clients and the agency.
• Experience with media planning and buying tools like Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), and Similar Web.

Additional Information

Reference code: R-2666P-2992