Ecommerce Marketing Manager

About the Role

Happy Chef is seeking a proactive e-commerce marketing specialist dedicated to managing and enhancing the daily functions of our website and customer engagement strategies. This individual contributor position requires hands-on experience within marketing platforms to build, execute, and optimize campaigns directly.

Primary Responsibilities

• Develop and implement an integrated email and onsite campaign schedule aligned with business goals.
• Execute, quality assure, schedule, and track email marketing campaigns using DotDigital, including managing all elements from subject lines to post-send analysis.
• Create targeted customer segments based on purchasing behavior, engagement levels, and lifecycle stages to enhance campaign effectiveness.
• Maintain and monitor audience data integrity, including consent management, preferences, and suppression lists.
• Design and fine-tune automated marketing programs such as abandoned cart, browse abandonment, post-purchase follow-ups, replenishment reminders, and win-back initiatives.
• Configure dynamic product suggestions ensuring customers see accurate and relevant products with appropriate pricing and links.
• Improve transactional customer communications, collaborating with technical teams for new event-triggered messages.
• Continuously monitor deliverability and campaign metrics, recommending adjustments to improve audience targeting, content, frequency, and automation logic.
• Manage routine updates to Adobe Commerce/Magento store content including landing pages, promotional materials, product displays, banners, and pricing.
• Coordinate email and website content updates for promotions, new products, and key commercial periods.
• Ensure storefront accuracy and functionality across desktop and mobile devices with systematic quality checks on content, pricing, links, and promotional offers.
• Analyze website and merchandising data to identify opportunities for enhancing navigation, product presentation, customer experience, and purchase metrics.
• Troubleshoot platform issues independently, transforming technical problems into developer task requirements and managing acceptance testing.
• Prepare clear and concise weekly and monthly performance reports integrating data from DotDigital, Adobe Commerce, and GA4.
• Focus on critical KPIs such as conversion rates, revenue per recipient, total attributed revenue, click rates, automation program earnings, list growth, unsubscription rates, and site average order value.
• Standardize campaign naming conventions, link tracking practices, UTM usage, quality assurance processes, and documentation for consistency and clarity.
• Deliver comprehensive reports elucidating outcomes, their implications, and recommendations for future actions.

Required Qualifications

• Over four years of practical experience in e-commerce, email, retention, or lifecycle marketing within consumer or direct-to-consumer businesses.
• Proven track record of hands-on involvement in designing, testing, launching, and analyzing email campaigns and marketing automation sequences.
• Significant hands-on expertise with e-commerce marketing automation platforms, strongly favoring DotDigital experience.
• Proficiency in managing e-commerce content and merchandising systems, with preference for familiarity with Adobe Commerce/Magento.
• Solid understanding of segmentation techniques, behavior and commerce analytics, and automated marketing programs including abandoned-cart and browse abandonment workflows.
• Experience working with GA4, campaign attribution methods, link monitoring, and UTM parameter best practices.
• Basic proficiency in HTML and CSS for modifying email templates and solving content display issues.
• Exceptional attention to detail and sound judgement to differentiate between content/configuration issues and coding or integration problems.
• Strong communication skills for effective collaboration with both business leaders and technical collaborators.

About Happy Chef

Happy Chef is a well-established company specializing in culinary and hospitality apparel. Based in Butler, New Jersey, we have over 40 years of experience designing and distributing professional chef apparel including coats, pants, aprons, footwear and uniforms to culinary professionals nationwide.