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About Accor

Accor is a globally recognized leader in the hospitality industry, dedicated to upholding excellence, integrity, and strong governance. The company emphasizes diversity, continuous innovation, and ethical business practices, providing employees with an environment that fosters growth, learning, and purposeful work.

Role Overview

We are looking for a Digital Manager to spearhead the digital performance and e-commerce strategies of our hotels within the Kingdom of Saudi Arabia, Egypt, and Levant regions. This role involves leading and optimizing online distribution networks, maintaining rate parity, and applying best digital practices promoted by the MEA APAC Digital & E-commerce Center of Excellence.

Key Responsibilities

Formulate and implement the annual digital strategy and budget across both direct and indirect online distribution channels.
Collaborate with Marketing, Sales, Revenue Management, PR, and Food & Beverage departments to ensure digital activities align with commercial goals.
Develop quarterly and yearly plans for e-commerce and digital marketing initiatives.
Design, execute, and continually refine digital marketing campaigns including SEO/SEM, email marketing, social media engagement, display advertising, metasearch, and influencer partnerships.
Monitor digital channels and campaign performances, ensuring achievement of KPIs and Return On Investment (ROI) objectives.
Manage online presence encompassing hotel websites, social media accounts, and online travel agencies to maximize visibility and interaction.
Oversee Customer Relationship Management (CRM) and email marketing efforts for Rooms, F&B, and other outlets, adhering strictly to brand and corporate standards.
Partner with the Revenue team to supervise rate parity and improve distribution channel results.
Handle online reputation by addressing customer feedback appropriately.
Conduct frequent competitor analyses to spot trends, evaluate positioning, and propose growth strategies.
Leverage data insights to enhance the customer journey and elevate overall digital performance.
Promote the Accor App to enhance guest engagement and increase direct bookings.
Coordinate with external agencies and technology partners for seamless digital project execution.
Stay current with digital trends and technological advances, suggesting innovative improvements to business functions.

Required Qualifications

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related disciplines.
At least 5 years of experience in digital marketing, e-commerce, or digital performance enhancement, ideally within the hospitality sector.
Saudi nationals are preferred candidates.
Demonstrated ability to foster digital growth, optimize online channels, and deliver revenue-generating projects across diverse digital platforms.
Strong leadership skills with experience managing teams and collaborating across multiple departments.
Excellent verbal and written communication, presentation, and stakeholder engagement capabilities.
Proficiency in social media management tools, digital marketing software, and analytics platforms.
Robust analytical mindset capable of translating data into actionable business insights.
Results-driven approach with a focus on maximizing revenue, ROI, and continuous process optimization.
Ability to work autonomously while remaining an effective team collaborator.
Willingness to travel across Middle Eastern regions as needed.

Additional Details

Diversity & Inclusion: Accor is committed to building a diverse and inclusive workforce, aiming to recruit and promote talented individuals from various backgrounds.

Why Join Accor?

Join a world-leading hospitality company focused on innovation and quality.
Engage in projects that significantly impact customer experiences.
Work within a vibrant, multicultural workplace with ample opportunities for professional growth.

Digital Manager - KSA, Egypt & Levant