CRM Analytics Marketing

Role Overview

This position is for a commercially minded CRM and analytics lead who can combine consumer insight, data analysis, and retail marketing know-how to improve customer engagement and business growth.

Consumer and Behavioral Analytics

• Study customer groups, purchase journeys, and behavioral trends to uncover opportunities for growth.
• Create segmentation approaches and design marketing actions triggered by customer behavior.
• Develop and evaluate predictive approaches such as churn, lifetime value, and next-best-action models for campaigns.

CRM Ownership

• Take responsibility for the full CRM framework, including platform handling and campaign delivery.
• Build personalized customer journeys across multiple channels such as email, SMS, app, and WhatsApp.
• Work closely with technology and martech teams to expand automation and personalization capabilities.

Campaign and Marketing Measurement

• Create methods to assess campaign effectiveness, including pre-post analysis, control-test setups, and incremental sales tracking.
• Track business metrics such as ROI, AMS uplift, conversion performance, repeat visits, and customer retention.
• Turn analytical findings into practical actions for business and category teams.

Loyalty Program Analysis

• Evaluate the performance of the loyalty program, customer lifecycle patterns, and redemption behavior.
• Monitor indicators including activation rate, incremental sales contribution, and visit frequency uplift.
• Suggest data-backed improvements to strengthen loyalty-driven revenue.

Business Insights and Reporting

• Prepare dashboards and strategic insights that support leadership decision-making.
• Translate data findings into commercial actions related to pricing, assortment, targeting, and retention.

Qualifications and Experience

The ideal candidate should have experience in consumer analytics, CRM, or data-led marketing, preferably in retail, e-commerce, FMCG, or QSR environments. Strong capability in SQL, Excel, and data visualization tools such as Power BI, Tableau, or Google Data Studio is expected. Practical exposure to CRM systems is important, along with a solid understanding of consumer psychology, segmentation, and lifecycle management. An MBA in Marketing, Analytics, or a related discipline is preferred.

Ideal Profile

The company is seeking someone with a customer-first mindset, strong analytical reasoning, and the ability to connect numbers to business results. The role requires independent ownership of CRM activities, strong communication skills, and the ability to influence stakeholders. The candidate should also be curious, adaptable, and comfortable working in a dynamic, data-heavy environment.