Channel Manager - PSU Segment

Overview

This position is tasked with strategizing and executing initiatives to boost retail sales through designated channels within the assigned region, focusing on increasing Assets Under Management (AUM) and expanding market share.

Challenges

Key challenges involve maintaining strong brand recall amid a vast array of products available to distributors, securing and motivating talent in a fiercely competitive environment, and ensuring high activation rates across all channels.

Primary Responsibilities

• Drive sales across various products by continual engagement with distributors in channels such as Independent Financial Advisors (IFA), National Distributors (ND), and Banking.
• Provide channel-specific recommendations to Regional Head to align with business objectives.
• Implement sales strategies and monitor market share and sales to meet channel-wise targets.
• Expand distributor base aiming to exceed AUM and market share goals.
• Stimulate activation and empanelment of IFAs to boost sales volume.
• Enhance loyalty among privileged club IFAs and rejuvenate dormant ND relationships while onboarding new ones.
• Collaborate with banking partners to sustain sales growth and elevate brand positioning as a preferred Asset Management Company (AMC).
• Segment distributors within channels for tailored strategy application.
• Maintain regular distributor interactions to identify high-potential partners and provide timely updates and promotional materials.
• Organize distributor engagement initiatives to strengthen channel relationships.
• Work closely with the Business Development (BD) team by supplying market feedback and supporting BD plans through events, contests, and promotional campaigns.
• Lead efforts in activating dormant distributor relationships and onboarding new distributors for business initiation.
• Manage and enhance team productivity by conducting training, ensuring AMFI certification, and monitoring Relationship Managers' performance with corrective actions as needed.
• Provide comprehensive sales and channel reports to regional and zonal leadership.