- Experience
- 8–12 yrs
- Salary
- —
- Openings
- 1
- Posted
- 4 ঘন্টা আগে
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About iHeartArabi
iHeartArabi is recognized as the leading audio storytelling platform in the MENA region. As a branch of iHeartMedia, the top audio company in the US, it combines global production excellence with culturally relevant content. The platform is committed to producing engaging Arabic podcasts and audio content that entertains, informs, and connects audiences worldwide.
With the podcast industry in MENA evolving rapidly, iHeartArabi plays a crucial role not only by crafting superior content but also by promoting awareness, educating stakeholders, and accelerating adoption among audiences, creators, advertisers, and agencies.
Role Overview
The Brand Marketing Lead will spearhead iHeartArabi's marketing strategy across the MENA region. This strategic position focuses on establishing iHeartArabi as the leading podcast and premium audio brand, heightening awareness among agencies, advertisers, creators, and consumers alike.
The role encompasses devising and overseeing a unified marketing vision, covering corporate branding, thought leadership, audience expansion, content launches, communication, partnerships, and market education. Success metrics include increased brand recognition, deeper engagement with advertisers and agencies, audience growth, and advancement of the podcast ecosystem across MENA.
Key Responsibilities
- Create and implement a long-range marketing plan for iHeartArabi across MENA, positioning it as the region's preeminent premium audio and podcast company.
- Maintain consistent branding and messaging to consumer, creator, and commercial sectors.
- Drive audience growth through targeted acquisition strategies on audio, video, and social channels, optimizing campaigns based on analytics and business results.
- Support launches of shows and content franchises.
- Lead initiatives educating agencies, advertisers, and brands on podcast advertising’s value, producing thought leadership, insights, and sales enablement materials.
- Collaborate closely with sales to boost advertiser adoption and uncover new revenue avenues.
- Design marketing campaigns to elevate iHeartArabi’s corporate brand and portfolio of shows.
- Handle corporate communications including PR, media relations, speaking engagements, newsletters, and industry messaging.
- Forge relationships with key industry bodies, media, and marketing communities.
- Support marketing efforts around strategic partnerships, events, conferences, and live experiences to increase brand visibility.
- Manage external agencies for PR and performance marketing with clear goals, budgets, KPIs, and accountability.
- Establish marketing KPIs, monitor brand awareness, audience engagement, campaign performance, and commercial impact using data to refine the strategy continually.
Requirements
- 8 to 12+ years of experience in brand, consumer, media marketing, or strategic communications.
- Proven ability to develop integrated marketing strategies for media, technology, entertainment, or consumer sectors.
- Strong knowledge of digital and performance marketing alongside brand development.
- Experience managing agencies and external partners.
- Excellent communication and presentation skills.
- Track record of collaborating with commercial teams to drive revenue growth.
- Analytical capabilities to convert data insights into actionable marketing strategies.
- Comfort working in dynamic, fast-growing entrepreneurial setups.
Ideal Candidate Profile
- Strategic thinker with efficient execution skills.
- Passionate about brand building and entering new markets.
- Commercially savvy with deep understanding of advertising client needs.
- Strong storytelling skills, able to simplify complex concepts.
- Confident public representative liaising with agencies, clients, partners, and industry bodies.
- Highly collaborative, working seamlessly with content, commercial, production, and executive teams.
Preferred Qualifications
- Experience in podcasting, streaming audio, media, entertainment, or creator ecosystems.
- History of launching new media brands or products.
- B2B or category marketing background.
- Familiarity with PR, communications, and thought leadership initiatives.
- Experience in managing research and industry insights programs.
- Existing network in MENA’s advertising, media, or agency sectors.
- Strong grasp of emerging digital media trends in the Middle East.