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- কাজের ধরণ
- বাড়ি থেকে কাজ করুন
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কাজের বিবরণ
About Apperito
Apperito is a rapidly expanding global IT firm headquartered in the Czech Republic with a diverse workforce from nine different countries. Our core expertise lies in scaling mobile applications by employing innovative strategies to achieve exceptional growth for our clients. We emphasize cultivating a results-driven and ambitious team culture, where every team member's ideas are respected and contribute to our collective progress.
Role Overview
As an ASO Manager, you will play a vital role in enhancing the visibility and performance of mobile applications in app stores by optimizing metadata, analyzing competitors, and driving organic traffic growth through data-driven strategies.
Key Responsibilities
- Gather and develop comprehensive semantic cores in multiple languages to target diverse markets.
- Optimize app metadata to improve search rankings and user engagement.
- Conduct competitive analysis of ASO strategies employed by rival applications.
- Formulate and test hypotheses aimed at increasing organic user acquisition.
- Evaluate the success of optimization efforts and prepare detailed reports on performance metrics.
- Create clear technical requirements for designers to enhance graphic elements related to app presentation.
Candidate Requirements
- Strong understanding of the algorithms used by App Store and Google Play for app ranking and visibility.
- Experience with ASO analytic tools and platforms to monitor and refine app promotion strategies.
- Proficiency in conducting A/B testing for various graphic assets such as icons, screenshots, and videos.
Benefits and Work Environment
- An informal yet professional workplace surrounded by a team of experts committed to excellence.
- Opportunities for continuous career growth and skill development.
- Company-sponsored participation in industry events including conferences, seminars, and training sessions.
- Regularly organized team-building activities outside the office setting.
- Flexible and supportive working conditions allowing remote work or attendance at offices.
- Access to a modern, comfortable office located in Prague city center, featuring a terrace and complimentary coffee and snacks.
- Assured conditions that enable efficient and productive work.