YouTube Strategist and Research Lead – Ecommerce

About the Company

We are launching an innovative media brand dedicated to the ecommerce sector, marketing, and supporting the growth of direct-to-consumer (D2C) businesses. This initiative is led by Syncopated Marketing, an experienced agency that has collaborated with over 70 ecommerce brands across the US, Canada, and Europe.

Role Overview

This position involves taking full responsibility for researching, writing, and strategizing content for our YouTube channel, where the founder serves as the main presenter. Working behind the scenes, you will identify key topics, conduct thorough research, craft compelling narratives, and turn these into strong video content. This role demands advanced research skills, polished writing, sharp marketing insight, and content intuition rather than general social media posting.

The content variety is extensive, ranging from analyses of brand landing pages to comparisons of Shopify apps, evaluation of ad strategies, or investigations into the success of email campaigns. While expertise in every area is not expected immediately, you must be capable of deeply researching unfamiliar topics to produce accurate and valuable content.

Key Responsibilities

• Perform comprehensive research on various ecommerce topics such as conversion rate optimization, paid advertising, email and SMS marketing, Shopify apps and plugins, analytics, SEO, landing pages, promotional offers, subscription models, and customer retention strategies.
• Identify engaging and unique topics suitable for content creation.
• Plan and maintain the YouTube content schedule efficiently.
• Generate creative video concepts, appealing titles, attention-grabbing hooks, and effective thumbnail ideas.
• Write detailed content outlines and complete scripts for YouTube videos.
• Collaborate with the founder and video editor to transition content from research through to final publication.
• Analyze video performance metrics to refine and enhance future content quality.
• Assist in adapting video content into short-form videos and written materials.

Candidate Profile

• Between 2 and 5 years of experience in roles related to content creation, research, scriptwriting, marketing, journalism, or similar fields.
• Exceptional command of both written and verbal English.
• Strong skills in comprehensive research and long-form writing.
• Understanding of effective hooks, storytelling techniques, and methods to maintain viewer engagement.
• Authentic passion for ecommerce, marketing, and online business dynamics.
• Aptitude for simplifying complex subjects without losing essential details or oversimplifying.
• Demonstrated ownership and capability to manage a content calendar independently.

Experience in ecommerce, D2C brands, YouTube scripting, or channel strategy is advantageous but not mandatory.

What We Offer

This role offers the unique chance to shape a new media brand from its inception, make significant content strategy decisions, and potentially progress into a broader content leadership position as the channel grows.

Additional Information

The job requires full-time commitment and is based entirely onsite in Bhopal, Madhya Pradesh. Applicants should either reside in Bhopal or be prepared to relocate for this position.