- Experience
- 2+ yrs
- Salary
- —
- Openings
- 1
- Posted
- منذ 3 ساعات
- Work mode
- In office
- Eligibility
- Candidates must have legal working rights in New Zealand and be prepared to prove eligibility under applicable immigration laws.
- Resume
- Required to apply
Where you'll work
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Job description
About the Role
As a Trade Marketing Specialist, you will be essential in converting marketing strategies into shopper-focused trade marketing initiatives that boost sales of Red Bull products, all while preserving the brand's unique personality and values. Your collaboration with local sales and brand teams will be vital to deploying our strategies effectively through Key Accounts and Field Sales teams.
Key Responsibilities
- Translate marketing plans into impactful Trade Marketing campaigns targeted at Off Premise channels, establishing clear priorities aligned with Off Premise channel managers by channel and account.
- Contribute insights and data analysis to the business planning cycle, overseeing the Trade Marketing budget to ensure cost-effective programs.
- Coordinate communication and campaigns between Marketing, On Premise, and Off Premise teams, managing creative development of all POS materials according to global guidelines.
- Oversee agency partnerships to maintain efficient and budget-conscious campaigns aligned with global standards.
- Manage retail media partnerships including Cartology (Woolworths) and Precision Media (Foodstuffs), alongside third-party POS and cooler providers responsible for asset storage, distribution, and upkeep.
- Lead regular field briefings with Regional Sales Managers to clarify expectations for all Trade Marketing initiatives and support field team training in best practices.
- Spend time in trade environments to assist and train field teams, perform post-campaign analysis to evaluate effectiveness, and organize Trade Show setups and management.
- Foster robust internal and external relationships with transparent communication, identifying improvement areas and leveraging data to produce actionable insights.
- Exhibit entrepreneurial judgement in budget management, always asking if investments are justified from a personal stake perspective.
- Commit to workplace safety by practicing and promoting health and safety standards, adhering to legal requirements, and ensuring a secure working environment for all.
Qualifications and Expertise
- More than two years' experience in Trade Marketing or Shopper Marketing, preferably with exposure to Brand Marketing and consumer/shopper insights.
- Comprehensive understanding of FMCG industry dynamics and sales processes.
- Proven project management abilities and competence in cross-functional collaboration.
- Proficient user of Microsoft PowerPoint to creatively present ideas and concepts.
- Skilled in Microsoft Excel or comparable tools, with strong data manipulation and analysis capabilities.
Offer and Culture
We provide a competitive salary package, outstanding training and professional development, and the opportunity to engage in a collaborative high-performance environment. Our mission "Giving Wings to People and Their Ideas" encompasses fostering innovation, creativity, and continuous growth through meaningful experiences and coaching. Red Bull’s core values emphasize doing what is right, including commitments to safety, sustainability, and empowering our employees to act with professionalism, responsibility, and passion as Red Bull Entrepreneurs.
Additional Information
- Applicants must have legal authorization to work in New Zealand and may be required to provide proof in compliance with the Immigration Act 2009.
- All application details must be truthful, accurate, and complete; misrepresentations may lead to application rejection, rescinding offers, or termination of employment.
- Applicants acknowledge understanding of the Red Bull New Zealand Privacy Statement and Privacy Policy.