Telemarketing Specialist

About VikrantAcademy®

VikrantAcademy® aims to create a cutting-edge learning ecosystem emphasizing English communication, Artificial Intelligence, digital skills, and career readiness to equip students and young professionals with practical skills for improved confidence, employability, and career growth.

Role Overview

We are seeking a dynamic and goal-driven Telemarketing & Admissions Executive for our Patna center to engage potential students and parents, understand their educational needs, introduce VikrantAcademy’s course offerings, and convert credible leads into demo sessions and enrollments.

Primary Responsibilities

• Initiate outbound and handle inbound calls to introduce VikrantAcademy, gauge interest, and inform prospects about our programs, free demo sessions, counselling, and admission procedures.
• Evaluate each inquiry thoroughly to determine the student's education level, career aspirations, course preference, preferred batch, location, and readiness for counselling/demo to prioritize promising leads.
• Convert interested individuals into booked demo class attendees by clearly articulating the benefits and scheduling convenient sessions.
• Actively work toward converting demos and inquiries into successful admissions by delivering precise course information, addressing common queries, and following up professionally.
• Engage respectfully and convincingly with both students and parents, understanding their needs and explaining how our courses can align with their goals without overpromising.
• Use approved WhatsApp Business tools for professional communication including reminders, confirmations, course details, and follow-ups, avoiding unsolicited messages.
• Maintain accurate records of all interactions in the CRM, detailing lead source, contact status, interests, follow-up actions, demo outcomes, counsellor notes, and admission results.
• Implement disciplined follow-up routines for interested and undecided leads, while recognizing when to cease contact with disinterested parties.
• Coordinate walk-in visits, ensuring prospects receive correct information and following up post-visit as necessary.
• Support lead-generation efforts through referrals, local outreach, education events, social media response, and campaigns as directed.
• Participate in focused calling campaigns for various courses and initiatives such as English programs, AI awareness sessions, and workshops.
• Prepare structured daily reports covering call attempts, meaningful conversations, lead generation, demos booked, walk-ins, and admissions secured to track performance effectively.
• Communicate clearly in Hindi/Hinglish with functional English skills preferred, prioritizing clarity and professionalism over accent.
• Work towards reasonable weekly/monthly targets related to leads, demos, walk-ins, and admissions with ethical communication.
• Collaborate with marketing teams by sharing common queries, objections, and lead quality feedback to enhance campaign effectiveness and content positioning.

Candidate Profile

• Energetic, confident, and disciplined individuals comfortable making routine calls and engaging with new contacts.
• Strong listening skills, basic computer proficiency, WhatsApp, spreadsheets, CRM experience, and quick learning ability regarding course details.
• Preferably with past experience in education counselling, telecalling, admissions, EdTech, customer service, inside sales, lead generation, or coaching sales. Fresh candidates with impressive communication and persuasion skills are encouraged.
• Education: Graduates preferred, but exceptional candidates currently pursuing graduation may also be considered.
• Languages: Hindi mandatory; working knowledge of English and strong Hinglish conversational ability preferred.

Performance Indicators

• Quality conversations with prospects
• Generation of qualified leads
• Demo class bookings and attendance rates
• Walk-in coordination and admissions conversion
• Accurate CRM data entry and follow-up completion

Values We Appreciate

We value clear communication, personal ownership, discipline, empathy, persistence, integrity, eagerness to learn, and results orientation. Ability to naturally converse rather than rely on scripts is highly regarded.

Work Details

• Location: VikrantAcademy®, West Ram Krishna Nahar, Ram Krishna Nagar, Patna, Bihar
• Timings: Full-time, Monday to Saturday, on-site

Compensation & Growth

• Monthly salary between ₹10,000 and ₹15,000 plus performance-based incentives
• Final salary based on communication skills, relevant experience, counselling capabilities, and interview outcome
• Salary structure includes fixed pay (₹12,000–₹15,000/month) and admission-related incentives
• Performance reviews based on leads, demo bookings, walk-ins, and admissions
• Career progression from Senior Admissions Executive to Team Lead and then to Admissions/Growth Manager