Social Media & PR Executive

About SHEIN

SHEIN is a global digital retailer specializing in fashion and lifestyle products under its own brand and sourced from a worldwide network of vendors. The company focuses on affordable pricing and utilizes an industry-leading on-demand production process to promote a modern, efficient fashion industry.

Role Overview

We seek a Social Media & PR Executive to spearhead the visibility and growth of our new brand. This position requires both strategic leadership and hands-on execution, encompassing the establishment of brand voice, management of social media and public relations tactics, engagement with influencer partnerships, and rollout of creative, culturally relevant campaigns from launch onwards.

The role involves close collaboration with marketing, creative, and commercial teams to position the brand effectively in the marketplace, enhance brand awareness, and generate active engagement on major social platforms.

Key Responsibilities

• Design and lead social media strategies targeting Instagram, TikTok, and emerging channels.
• Establish content themes, visual branding, and communication tone.
• Develop and manage content calendars aligned with campaigns, product launches, and cultural events.
• Ensure all content is high-quality, consistent, and reflects current trends.
• Monitor social media trends to optimize engagement and audience reach.
• Drive social-first content creation, including photography, video, and reels.
• Coordinate with internal teams and external creative partners to produce top-tier content.
• Participate in content shoots and events to uphold brand standards.
• Build and nurture influencer and brand ambassador relationships.
• Manage influencer collaborations, gifting programs, and campaigns ensuring brand consistency.
• Craft and implement PR strategies to gain impactful media exposure.
• Maintain solid relationships with media, stylists, and industry professionals.
• Oversee product seeding, press distributions, and PR initiatives.
• Analyze and report on social media and PR performance metrics including engagement, reach, EMV, and media coverage.
• Provide weekly and monthly reports with insights and recommendations.

Skills and Qualifications

• 3 to 5 years of professional experience in social media or public relations, preferably in fashion, lifestyle, or consumer brand sectors.
• Demonstrated success in planning and executing social media and PR campaigns.
• In-depth knowledge of Instagram, TikTok, and various social networks.
• Experience in managing influencer and talent partnerships.
• Strong abilities in communication, copywriting, and storytelling.
• Highly organized with capability to handle multiple campaigns simultaneously.
• Practical experience in content creation and oversight of photo/video shoots.

Personal Attributes

• Strategic thinker combined with a creative mindset.
• Confident, culturally sensitive, and commercially driven.
• Capable of working autonomously and leading projects from start to finish.
• Passionate about social media, PR, and the latest trends.
• Adaptable and flexible in a rapidly evolving, launch-oriented environment.