Social Media Manager

About Legaline

Legaline is the pioneering AI-driven LegalTech platform in the UAE, facilitating seamless connections between clients and licensed lawyers across all 33 UAE jurisdictions. The platform streamlines tasks such as bidding, signing, and secure payments entirely within the system and features an integrated AI assistant called Brainstorm Mode, alongside various AI tools for legal professionals. Since launching in 2026, Legaline is steadily enhancing its brand visibility throughout the region.

Role Overview

We are looking for a Social Media Manager to fully manage Legaline’s social media channels—from strategy formulation and content creation to community engagement and growth. This role involves representing the brand’s voice across platforms, translating our sophisticated product into accessible content geared towards two main groups: everyday users needing legal advice and legal professionals.

The brand voice is editorial, precise, and confident, and this tone will be expressed in both English and Arabic languages.

Key Responsibilities

• Design and implement the social media strategy across platforms including LinkedIn, Facebook, Instagram, TikTok, X, and YouTube.
• Produce, schedule, and publish varied content types such as posts, reels, carousels, stories, and short videos in both English and Arabic.
• Tailor communications to resonate with different audiences: consumers and expatriates on one side, legal professionals and firms on the other.
• Build and nurture an engaged community by responding to comments and messages, initiating discussions, and fostering an active follower base.
• Collaborate closely with copywriters, designers, and marketing leads to support campaigns, launches, and manage content calendars.
• Track metrics including reach, engagement, and conversion rates; report findings and refine content strategy based on data insights.
• Stay updated on UAE social media trends, LegalTech developments, and AI advancements, and quickly act on pertinent trends.
• Work with legal professionals and internal subject matter experts to create accurate and authoritative content.
• Support social media campaign efforts in conjunction with the performance marketing team.

Desired Qualifications and Skills

• 2 to 4 years of substantive experience managing social media, preferably within tech, LegalTech, SaaS, fintech, or professional services sectors.
• Fluency in both written and spoken English and Arabic with the ability to craft native-level content in both languages.
• Proven success in growing social media accounts and engagement; providing examples or portfolios is required.
• Keen visual aptitude and proficiency with design and content creation tools such as Canva, Figma, CapCut, or similar.
• Strong skills in writing compelling hooks, captions, and scripts tailored to short-form content that captivates audiences.
• Comfortable with social platform analytics and adept at using data to inform content decisions.
• Highly organized, self-motivated, and efficient in managing multiple social media channels and schedules independently.
• Must be based in the UAE or willing to relocate to Dubai.

Additional Assets

• Experience marketing within the UAE and Gulf region markets.
• Background targeting both B2B professional segments and consumer audiences.
• Skills in short-form video editing as well as ease on camera presentation.

What We Provide

• Complete control over social media activities at an innovative LegalTech startup at the launch phase.
• Opportunities for creative expression within a unique and editorial brand environment.
• A motivated and professional team based in Dubai.
• A competitive salary package reflecting experience and capabilities.