Social Media Manager

About the Company

Amrapali Jewellers Ratna Showroom, based in Bhopal, is a distinguished jewelry retailer offering a blend of traditional and modern designs. The showroom is committed to high-quality craftsmanship, fostering customer trust, and creating a personalized shopping experience. Serving both loyal and new clients, it aims to uphold an authentic and stylish brand presence locally and beyond.

Role Overview

This position is a full-time, on-location Social Media Manager role situated in Bhopal. The individual will oversee planning, creation, and publication of engaging social media content across platforms like Instagram and Facebook to highlight the showroom’s jewelry collections and special offers.

Key Responsibilities

• Design and maintain content calendars to ensure a consistent posting schedule.
• Coordinate and manage product photoshoots and related content creation activities.
• Write compelling captions and posts tailored to target audiences.
• Engage with followers by responding to comments and messages promptly.
• Analyze social media metrics and trends to optimize content strategy and improve engagement.
• Collaborate with sales and marketing teams to align social media campaigns with overall branding.
• Optimize social media profiles and posts to maximize reach and interaction.
• Launch campaigns aimed at increasing showroom footfall.

Qualifications and Skills

• Proficient in Social Media Marketing (SMM) and Social Media Optimization (SMO) techniques for successful campaign planning and execution.
• Ability to strategize content specifically for jewelry and retail sectors.
• Strong written and verbal communication skills for creating engaging posts and effective team collaboration.
• Experience managing brand presence on major social networks and familiarity with analytics tools.
• Creative approach with a keen eye for aesthetics, particularly in product display and basic content production.
• Willingness to work onsite in Bhopal and collaborate closely with showroom staff in a dynamic retail environment.
• Previous experience in social media management, digital marketing, or retail marketing; exposure to jewelry or fashion industries is an advantage.
• Educational background in Marketing, Communications, Digital Media, or related disciplines is preferred.