Social Media Executive

About the Role

Mighty Warners Technologies, a prominent digital marketing agency catering to clients based in Dubai, is seeking a capable Social Media Executive with 1 to 2 years of relevant experience. The role involves managing multiple client social media accounts by planning and executing engaging content tailored to each platform while maintaining brand alignment and client objectives.

Key Responsibilities

• Oversee daily social media operations for several client accounts across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Develop, organize, and implement content calendars in line with specific campaign goals and schedules.
• Create and deliver captivating, platform-appropriate content such as captions, reels, short videos, carousels, stories, and static visuals for diverse industries.
• Conduct research on industry trends, competitor initiatives, audience habits, and platform updates to formulate innovative content ideas.
• Coordinate with content creators and designers to produce quality assets ensuring accuracy and brand consistency before client review.
• Schedule and publish content punctually in accordance with approved timelines.
• Track social media metrics, compile weekly and monthly performance reports, and suggest enhancements to boost engagement and reach.
• Contribute inventive concepts for campaigns, seasonal promotions, contests, and audience interaction activities to fulfill client targets.
• Leverage AI tools to assist research, inspire ideas, enhance workflows, and increase productivity without sacrificing originality.
• Manage client interactions related to content approvals, feedback, changes, and posting plans to ensure efficient communication and delivery.
• Keep abreast of evolving social media trends, platform functionalities, algorithms, and best practices to consistently elevate content quality.

Requirements

• Bachelor's degree in Marketing, Mass Communication, or a closely related discipline.
• At least one year’s experience handling brand social media accounts, ideally within an agency setting.
• Solid understanding of key platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Familiarity with content planning and scheduling tools such as Buffer, Later, and Meta Suite.
• Experience managing international social media profiles is advantageous.
• Strong communication, organizational, and multitasking abilities.
• Basic proficiency in graphic design tools, particularly Canva.
• Support with video shooting is beneficial.
• Additional skills in presentation, anchoring, or on-camera work are favorable.
• A creative mindset driven by passion for social media, storytelling, and ongoing learning.
• Analytical aptitude to interpret data and refine strategies.
• Capability to produce visually appealing and engaging social content.