Senior Marketing Executive

Role Overview

The Senior Marketing Executive will be responsible for devising and implementing detailed marketing plans aimed at fostering growth within the diagnostics sector. This position involves managing both above-the-line (ATL) and below-the-line (BTL) campaigns across diverse platforms.

Key Responsibilities

• Create and implement all-encompassing marketing strategies to enhance business expansion in the diagnostics industry.
• Oversee ATL and BTL marketing campaigns across various channels effectively.
• Work alongside multiple departments to successfully introduce new products and services, guaranteeing smooth rollout and clear communication.
• Evaluate marketing campaign results to improve upcoming marketing efforts.
• Engage in travel and on-ground field activities as part of job requirements.

Qualifications and Experience

• Possess between three to ten years of relevant experience in marketing or a similar area.
• Demonstrated history of executing ATL and BTL campaigns that deliver measurable business outcomes.

Eligibility

Open to any individual holding a graduate degree.