Marketing Manager

About Buddy + Co.

Buddy + Co. operates as a fractional co-founder and strategic growth partner, working directly inside founder-led DTC brands in fashion, home, and lifestyle. Instead of functioning like a detached agency, the team collaborates closely with founders and leadership to guide growth. Their scope includes brand strategy, ecommerce, merchandising, paid media, product development, and retail, all connected through one unified approach. The goal is to help brands progress from early revenue stages to multi-eight-figure businesses through decisions that deliver lasting, meaningful results.

Role Overview

Buddy + Co. is looking for a Marketing Manager who can lead both marketing and editorial direction, along with execution, for client brands and for Buddy + Co. itself. This position is suited to someone who has worked inside a brand similar to the client base and understands what strong in-house marketing looks like from the inside.

What You’ll Do

• Lead end-to-end marketing and editorial planning across the client portfolio, including seasonal campaigns, content schedules, product launch support, brand storytelling, and maintaining a consistent voice across distinct brand aesthetics.
• Own lifecycle and retention marketing through Klaviyo, including email and SMS planning, segmentation, automated flow setup, A/B testing, and ongoing performance improvements for each client.
• Manage the relationship with the paid media partner to make sure organic and paid efforts are aligned and working together rather than in silos.
• Advise clients on marketing direction and priorities in partnership with the COO and Project Manager, not only executing tasks but also shaping strategy.
• Track KPIs across channels and turn performance metrics into practical recommendations that clients can use immediately.
• Identify opportunities for influencer collaborations, content partnerships, and brand partnerships that support each client’s growth objectives.
• Build and support Buddy + Co.’s own marketing presence, including Substack, LinkedIn, and inbound lead strategy, so internal content becomes a real source of new business.

Qualifications

We’re seeking a marketer with strong experience in brand strategy, positioning, and messaging, ideally with direct exposure to consumer brands in DTC fashion, home, or lifestyle. The right candidate should be comfortable working across paid social, search, email, and lifecycle channels using a data-led approach to planning and optimization. Hands-on proficiency with Klaviyo or a similar ESP is important, along with full ownership of retention marketing. Experience with Shopify, ecommerce merchandising, site content, product storytelling, promotional planning, and conversion improvement is also expected. You should be able to analyze campaign performance, understand KPIs, and convert data into clear actions for cross-functional partners. Strong writing and communication skills are necessary for working with founders, creative teams, and operations stakeholders. The role also calls for strong project management skills, including prioritization, timeline ownership, and execution in a fast-moving entrepreneurial setting. In-house marketing experience at a founder-led DTC brand or at an agency supporting fashion, home, or lifestyle brands is required; experience in both environments is a plus. A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.

Eligibility

Applicants should have in-house marketing experience with a founder-led DTC brand or relevant agency experience serving fashion, home, or lifestyle brands. Candidates with exposure to both brand-side and agency-side work will be especially well matched. A bachelor’s degree in a related discipline, or equivalent hands-on experience, is also expected.