Marketing / Growth Lead

About the Role and Company

A well-funded, founder-led LegalTech company is seeking its inaugural Marketing / Growth Lead. With solid traction demonstrating a $2 million annual recurring revenue, the company aims to become the most trusted in its sector. This role offers the unique opportunity to craft and execute the growth strategy from the ground up, working directly alongside the founders.

Key Responsibilities

• Develop and oversee the complete growth strategy focusing on demand generation, conversion rates, and revenue growth, prioritizing organic, trust-centric channels.
• Decrease customer acquisition costs by creating and scaling organic avenues, including SEO, geographic targeting, organic social media, content marketing, partnerships, and referral programs.
• Foster a culture of testing and learning by experimenting with messaging, channels, user journeys, and content.
• Generate compelling narratives and creative assets that educate audiences, build trust, and convert customers with high intent.
• Make strategic decisions regarding growth prioritization and investment, balancing immediate performance with long-term brand and demand creation goals.
• Design and implement lifecycle marketing strategies aimed at cultivating trust, educating users, and maximizing long-term customer value.
• Collaborate with both internal teams and external experts specializing in performance marketing and organic growth channels.

Candidate Profile

• Proven self-starter and strong executor capable of independently identifying, initiating, and leading growth initiatives.
• Experience in growth-focused roles within early-stage startups or businesses undergoing scale-up.
• Skilled in building data-driven systems and metrics, using quantitative analysis to prioritize tasks, assess impact, and navigate trade-offs without heavy reliance on platform attribution.
• Comfortable with ambiguity, exhibits ownership, and motivated by building impactful, meaningful solutions.
• Eager to enhance skills across SEO, organic social media, content creation, conversion rate optimization, experimentation, and pricing strategies.
• Experience leveraging AI tools or agentic workflows to accelerate growth execution.

Compensation and Benefits

• Annual salary of $120,000 plus superannuation.
• Participation in a generous employee stock ownership plan (ESOP).

Additional Information

This position is not solely focused on performance marketing nor strictly brand management; it requires building a growth function without an existing team or playbook to inherit. All recruitment processes are confidential. Interested candidates can contact the representative at Nudge for more details.