Marketing Coordinator

Role Overview

The Marketing Coordinator plays a vital role within the marketing team, tasked with organizing, implementing, and managing marketing initiatives that align with HealthMark Group's market strategy. This position acts as the cornerstone for marketing activities, overseeing tradeshow execution, liaising with vendors, managing sponsorship commitments, facilitating team coordination, and ensuring seamless program management across sales, client experience, and other critical departments.

Key Responsibilities

• Lead the planning and management of regional and national conferences, including coordinating registration and sponsorship logistics.
• Handle communications and deadlines with exhibitors and manage on-site logistics such as shipping, show orders, and handling procedures.
• Serve as the main contact between HealthMark and event organizers to ensure smooth event operations.
• Support client-centric events maintaining brand consistency and encouraging meaningful engagement.
• Track and document important project milestones ensuring timely execution.
• Manage external vendor and agency relationships, including creative collaborators, promotional product suppliers, venues, and conference service providers.
• Oversee invoice tracking, budget summaries, and financial inputs related to marketing events and programs.
• Procure, price, and manage inventory for promotional items and swag.
• Assist with marketing programs such as lead generation, campaigns, email marketing, and website content.
• Identify gaps and potential risks in marketing workflows and suggest process improvements.
• Document project requirements, dependencies, and timelines to avoid missed opportunities.
• Coordinate marketing support requests from internal teams ensuring consistent brand messaging.
• Update departmental content to align with HealthMark's brand and style standards.

Candidate Profile

• 1 to 3 years of experience in B2B marketing environments.
• Bachelor’s degree in marketing, communications, or a related discipline.
• Familiarity with InDesign or similar graphic design tools is advantageous.
• Detail-oriented with strong follow-through capabilities.
• Excellent oral and written communication skills.
• Robust program and project management proficiency.
• Superior organizational abilities to juggle multiple priorities and maintain precise documentation.
• Capability to manage multiple concurrent deadlines efficiently.
• Demonstrated experience managing vendor, agency, and partner relationships.
• Knowledge of digital marketing platforms and healthcare industry trends is preferred.

Important Information

This position requires regular access to Protected Health Information (PHI) and other confidential client data. Strict adherence to confidentiality protocols and HIPAA regulations is mandatory, including prompt reporting of unauthorized disclosures or breaches. Completion of all necessary regulatory and company training programs is required for this role.

Note: This description outlines the primary duties and qualifications for this role and may evolve as organizational needs change.