Head of Growth

About the Role

We are seeking a dynamic Head of Growth to lead and shape the customer acquisition, retention, and overall growth strategies for BreakBread. This pivotal leadership position involves partnering directly with the Founder and executive team to design, implement, and optimize the entire growth function, extending beyond traditional marketing boundaries.

Key Responsibilities

• Develop and implement an end-to-end growth strategy to drive user acquisition and retention.
• Create a roadmap aimed at achieving Product–Market Fit specifically in Dubai.
• Build scalable systems for acquisition and retention that can be adapted for expansion into new markets.
• Collaborate closely with the CEO on commercial strategy and regional expansion planning.
• Manage acquisition efforts across both B2C and B2B segments utilizing platforms such as Meta, Google, and TikTok advertising.
• Drive organic growth initiatives including SEO, referral programs, ambassador networks, influencer campaigns, partnerships, and community engagement.
• Oversee performance marketing by managing budgets, optimizing customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates.
• Establish rigorous testing frameworks for creative content, target audiences, and landing pages.
• Design and develop growth measurement dashboards and comprehensive reporting systems.
• Analyze customer behavior and marketing funnel data to inform continuous strategy refinement.
• Lead CRM and lifecycle marketing by crafting automated customer journeys that foster repeat bookings.
• Implement email, WhatsApp communications, and loyalty programs to boost retention and customer lifetime value.
• Create referral programs to convert satisfied clients into brand advocates.
• Work cross-functionally with Product, Supply, Operations, and Corporate Sales teams to enhance every touchpoint of the customer experience.
• Recruit and develop a high-performing growth team to support BreakBread's expansion objectives.

Qualifications and Skills

• Minimum of 5 years of experience in growth, growth marketing, or performance marketing roles.
• Demonstrated success in scaling startups, marketplaces, or consumer technology businesses.
• Strong analytical skills with a commercial perspective.
• Proficient in managing digital ad budgets and performance marketing campaigns.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, CRM systems, and analytics platforms.
• Adaptable to fast-paced, high-growth startup environments.
• Excellent leadership and communication capabilities.
• Fluent in English.

Preferred Experience

Experience in high-growth consumer marketplaces or technology companies is highly advantageous, with marketplace expertise being particularly valued.