Head of Backstage Marketing

About the Team

The Platform team at Spotify develops the technological infrastructure that facilitates rapid scaling and learning, supporting global growth in both users and business. This encompasses creating the necessary platforms, tooling, frameworks, and capabilities to manage a billion customers.

Backstage, initially developed at Spotify, has evolved into a premier SaaS and open source developer portal platform. It is utilized by thousands of companies to organize complex microservices environments, enhance developer experience, and accelerate the delivery of superior software — including within the evolving AI landscape — while maintaining autonomy and control. Backstage supports centralized software catalogs, standards, and AI integration through open source innovations, plugins, and SaaS solutions.

Spotify's clients include major global corporations and Fortune 100 companies undergoing engineering culture transformations. This position leads the marketing for Shipping Our Expertise (SOE), Spotify's B2B SaaS offering built upon these platform capabilities, alongside shaping the overarching Spotify R&D branding.

Responsibilities

• Develop and oversee the comprehensive marketing strategy for the SOE business, encompassing product marketing, growth initiatives, and brand management.
• Implement growth strategies that consistently increase revenue, product adoption, and customer expansion.
• Manage digital marketing and paid acquisition efforts targeting developer communities, engineering leadership, and enterprise purchasers.
• Craft precise positioning and distinctive messaging tailored to technically proficient B2B audiences.
• Collaborate extensively with Engineering, Product, and Sales teams to synchronize product roadmaps, go-to-market tactics, and commercial objectives.
• Monitor and optimize full-funnel marketing performance metrics including awareness, acquisition, activation, retention, and revenue generation.
• Lead event planning and community engagement strategies aimed at raising market visibility and generating qualified sales pipelines.
• Enhance marketing operations through strategic planning, data dashboards, and performance tracking mechanisms.
• Recruit, mentor, and develop a skilled marketing team guided by data-driven insights.

Candidate Profile

• Possess a minimum of 10 years of experience in B2B SaaS marketing, with a focus on growth or product marketing.
• At least 5 years of experience managing and developing high-functioning teams.
• Demonstrated expertise in marketing developer-oriented tools, infrastructure platforms, or technical SaaS products.
• Deep understanding of engineering cultures and the ability to effectively communicate with technical stakeholders.
• Proven track record of meeting revenue and product adoption goals with measurable results.
• Experience leading digital performance marketing, including paid acquisition and optimizing growth funnels.
• Proficient in data analysis, forecasting, and leveraging dashboards to influence marketing decisions.
• Ability to balance strategic commercial perspectives with product intuition and a user-focused approach.
• Strong aptitude for bringing organized clarity to complex, ambiguous challenges.
• Thrives in dynamic, fast-paced environments and enjoys initiating innovative approaches.

Location and Work Arrangement

• This position is based in Toronto, Ontario.
• Offers flexibility to work remotely from home with required attendance for occasional in-person meetings.

Additional Information

Spotify may employ artificial intelligence tools to aid in aspects of the hiring process, such as applicant review and resume analysis. These tools support the recruitment team but do not substitute human judgment, with final hiring decisions made by people.