Field Channel Marketing Executive

Company Overview

Bitdefender stands as a global leader in cybersecurity, offering cutting-edge solutions for threat prevention, detection, and response across consumer, enterprise, and governmental clients. With an emphasis on protecting digital identities, privacy, and data, the company pioneers innovations in antimalware, IoT security, behavioral analytics, and AI, serving customers in over 170 countries since its establishment in 2001.

Role Overview

The APAC Field and Channel Marketing Executive will join Bitdefender's Marketing and Communications team, stationed in Thailand, to drive the expansion of the Business Solutions Group in Indochina. This role focuses on supporting marketing campaign execution aimed at generating leads, boosting sales via new and existing channel partners, and increasing market share in the region.

Key Responsibilities

• Manage the operational execution of marketing programs and activities through distributors and resellers within Indochina.
• Utilize marketing platforms to ensure effective implementation of marketing processes.
• Assist in project management by coordinating with internal teams to deliver agreed marketing initiatives on schedule.
• Maintain collaboration across departments including Marketing Operations, Product Marketing, Sales, Finance, and Legal to ensure contract compliance and financial analysis related to marketing activities.
• Engage in marketing planning discussions alongside sales and channel partners.
• Handle Marketing Development Funds (MDF) including request management, contract creation, and invoice processing.
• Manage budget tracking and provide updates on actual expenditures.
• Coordinate production and distribution of promotional materials such as giveaways and branded goodies.
• Manage lead collection and data entry using Salesforce CRM.
• Conduct analysis and reporting on marketing program outcomes.

Required Qualifications and Experience

• Bachelor’s degree in marketing or a related analytical discipline.
• At least three years’ experience in channel and field or B2B marketing.
• Mandatory previous experience in the IT software sector; familiarity with IT security is advantageous.
• Adept at managing multiple projects with varying deadlines, balancing short- and long-term goals effectively.
• Strong organizational skills and ability to prioritize work under tight schedules.
• Excellent verbal and written communication capabilities.
• Proficient in Thai and English; Vietnamese language skills are an asset.
• Advanced proficiency in Microsoft Office products, particularly Excel.

Benefits

• Opportunity to join a young, diverse, and enthusiastic team with rich expertise.
• Work in a fast-growing global company originating from Romania.
• Possibility to develop a career with international marketing exposure.