E-Commerce Specialist

About Merrithew

Merrithew® is a global leader in mindful movement, known for the STOTT PILATES® Movement System™ and a range of movement education and equipment brands such as Align-Pilates and GYROTONIC®. Since 1988, it has trained over 100,000 instructors across more than 135 countries, offering premium equipment and science-backed education trusted by studios, rehabilitation centers, and fitness professionals. The company supports its network of instructors, studio owners, and wellness leaders with comprehensive training, equipment, digital tools, and a worldwide community. Merrithew's mission is to transform lives by promoting intentional and inclusive movement through innovation and professionalism.

Core Values

• Community: Foster a culture of belonging with connections and engagement
• Passion: Be enthusiastic, focused, and inspiring in purpose
• Boldness: Challenge norms and strive beyond mediocrity
• Customer-Centric: Fulfill the vision through trainers, partners, and customers
• Accountability: Take ownership and responsibility for outcomes
• Innovation: Deliver top-quality products, programs, and services

Position Summary

Based in Toronto, Ontario within a hybrid working model, the E-Commerce Specialist will play a vital role in driving the growth of Merrithew's online store by managing customer engagement, acquisition, and retention. This backfill role reports to the Director of Digital Marketing and E-Commerce and involves overseeing all ecommerce-related operations including promotional campaigns, product launches, content management, and performance analytics.

Key Responsibilities

• Manage daily content updates and merchandising on the company’s ecommerce platform.
• Coordinate and implement ecommerce strategies and promotions.
• Develop tactics to improve user experience, attract new customers, boost conversion rates, and increase sales revenue.
• Lead the introduction of new products and refreshing store content to maintain engagement.
• Support monthly, seasonal, flash-sale, and special promotional campaigns and merchandising plans.
• Create and maintain detailed, consistent, and accurate web store pages following best practices.
• Monitor sales, product metrics, and ecommerce KPIs; analyze data to recommend sales improvements.
• Generate promo codes and coupons; keep sales teams informed of active promotions.
• Collaborate with teams to enhance SEO and manage paid digital advertising campaigns.
• Administer the product ratings and reviews program by monitoring and optimizing its effectiveness.
• Provide strategic advice based on research and ecommerce trends to expand into new markets and customer segments.
• Execute ecommerce campaigns supporting sales through international distributors and reseller networks in partnership with the Sales team.

Qualifications and Skills

• Minimum of 3 years experience in an ecommerce role within a global organization.
• Degree or diploma in business, marketing, or related discipline.
• Exceptional attention to detail managing information accuracy across numerous products.
• Hands-on experience with ecommerce platforms such as Shopify.
• Adaptability to a fast-growing organizational environment.
• Strong analytical skills, proficient in Excel, Google Analytics, and data-driven decision making.
• Up-to-date knowledge of ecommerce best practices and emerging trends.
• Excellent communication and copywriting capabilities.
• Project management expertise with familiarity using Jira, Confluence, and Slack preferred.
• Experience in fitness, health, or wellness sectors is an advantage but not mandatory.
• Passion for ecommerce, user experience, and digital marketing combined with eagerness to learn and grow.

Why Work Here?

• Competitive salary range from $60,000 to $70,000 annually.
• Comprehensive benefits package.
• Engagement with a progressive team focused on evolving ecommerce and marketing technologies.
• Collaborative and vibrant Toronto office with hybrid work options.
• Opportunities for professional growth through training and certification programs.

Additional Information

The hiring process may utilize artificial intelligence tools for application and resume review; however, final decisions are made by Merrithew’s recruitment team. Merrithew is committed to accessibility and inclusivity in employment and provides accommodations under the Accessibility for Ontarians with Disabilities Act (AODA). The company is an equal opportunity employer and values diversity in all candidate selections without discrimination based on any protected grounds.