Deputy Manager - Content

Role Overview

The Deputy Manager, Content will lead the creation of high-quality, engaging, and brand-consistent content to support marketing, admissions, and communications at Global Indian International School. This role requires producing content for diverse platforms including websites, blogs, newsletters, social media, and marketing collateral, coordinating closely with affiliates, marketing, academic, and sales teams, and crafting event-centric materials.

Key Responsibilities

• Create original and compelling content that represents the GIIS brand voice and positioning effectively.
• Write and edit website copy and optimized landing pages for digital marketing performance.
• Develop advertisement copies for Google Ads and other paid marketing outlets.
• Manage organic and paid social media post content creation.
• Produce both long and short articles, blogs, and press releases aligned with brand goals.
• Prepare email newsletters and materials related to events.
• Coordinate with affiliate partners to develop customized content supporting collaborative marketing efforts.
• Generate event-specific content including invitations, event descriptions, presentations, and post-event summaries.
• Ensure content alignment with academic programs, student achievements, and sales team objectives.
• Optimize all content for SEO and digital marketing strategies.
• Edit and proofread content to maintain accuracy, proper grammar, and consistency.
• Research trends in the education sector and monitor competitors to inspire content ideas.
• Maintain and update the school’s content library, repurposing material for multiple channels.

Requirements

• Graduate degree in English, Journalism, Communications, Marketing, or related discipline.
• 4 to 8 years of professional experience in writing, ideally within education or related industries.
• Excellent command of English language including grammar and editing excellence.
• Knowledge of SEO techniques and digital content best practices.
• Proficiency in producing diverse content lengths adapting to platform requirements.
• Experience crafting Google Ads and other performance marketing advertisement copy.
• Competent in managing social media posts for both paid and organic campaigns.
• Practical experience using WordPress or similar CMS platforms for content updates.
• Ability to manage multiple projects simultaneously and meet deadlines effectively.
• Highly creative, attentive to details, and versatile in writing styles.

Preferred Qualifications

• Previous involvement in content creation for international schools or educational institutions is favorable.

Work Schedule

The role follows a 5.5 day workweek.