المسمى الوظيفي

Role overview

This position focuses on building demand, accelerating qualified pipeline, and supporting revenue growth through integrated digital marketing. The role sits within a B2B services environment and calls for a leader who can connect marketing efforts directly to sales outcomes.

Demand generation and revenue growth

Plan, launch, and fine-tune multi-channel campaigns across the website, SEO, SEM, email, social platforms, marketing automation, and display advertising.
Generate a steady flow of SQLs for the assigned service lines while working closely with sales to improve lead quality, conversion, and closed deals.
Develop full-funnel growth initiatives that guide prospects from first awareness through to revenue creation.

Campaign and funnel optimization

Work with content, design, and sales partners to create effective landing pages, offers, lead magnets, and nurture sequences.
Set up conversion tracking and keep improving the funnel to lift conversion rates and speed up pipeline movement.
Study the complete customer journey across multiple channels and touchpoints to strengthen user experience and return on investment.

Performance management and analytics

Track and present campaign results against business objectives such as SQL volume, pipeline contribution, CAC, ROI, and channel efficiency.
Spot performance patterns and actionable insights in the data, then use them to shift marketing spend toward better outcomes.

Brand and market presence

Maintain a strong, consistent brand footprint across all digital channels and platforms.
Drive partnerships and strategic collaborations that support business expansion.
Assess new technologies and platforms and recommend adoption where they can deliver measurable business value.

Leadership and team development

Manage, coach, and grow a team of digital marketing and lead generation professionals to meet monthly and quarterly targets.
Establish clear operating systems, performance standards, and accountability mechanisms for execution.

Requirements

5 to 9 years of experience in inbound marketing, growth marketing, or demand generation.
Demonstrated success in producing SQLs and driving revenue growth in a B2B services setup.
Strong working knowledge of SEO, paid media, email marketing, marketing automation, and conversion rate optimization.
Practical experience with tools such as HubSpot, GA4, Search Console, SEMrush, Ahrefs, or similar platforms.
Strong analytical ability with the skill to turn data into growth-oriented actions.
Good leadership, communication, and cross-functional collaboration capabilities.

Education

A bachelor’s or master’s degree in Marketing, Business, Communications, or a related discipline is preferred, though practical experience and proven results are considered more important than formal education.

Eligibility

Applicants do not need to be graduates to apply.

Demand Generation Manager

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