Demand Generation Manager

About CitySwift

CitySwift is a leading global platform that optimises public transportation performance by enabling data-driven decisions for large transport networks. With over 815 million in venture funding, our partners include major public transit operators and government agencies such as Go-Ahead Group and Transport for London. Experiencing rapid growth, CitySwift's revenue rose by 117% year-over-year in 2025. Our goal is to promote sustainable public transport worldwide, currently enhancing over 3 billion passenger journeys annually and aiming to reach 10 billion journeys by the end of 2026.

Role Overview

We seek a hands-on and organised Demand Generation Manager specializing in Account Based Experiences (ABX) to drive measurable pipeline growth. This role involves planning and executing targeted multi-channel campaigns alongside managing a busy event schedule. Close collaboration with teams in Content Marketing, Product Marketing, and Sales will be essential for daily ABX campaign management across organic social, paid social, events, outbound outreach, and industry publications.

Primary Responsibilities

• Assist in quarterly strategic planning aligned with ABX priorities and event timelines.
• Develop and implement multi-channel ABX campaigns spanning organic and paid social media, events, outbound efforts, and industry/trade media to cover primary market segments.
• Continuously monitor, analyze, and optimize campaign performance through message refinement, creative updates, and audience retargeting.
• Create compelling campaign copy and coordinate creative production briefs.
• Generate detailed reports on campaign and company-level engagement for stakeholders.
• Manage weekly budgeting, identify spending adjustments, and reallocate funds as needed across regions and segments.
• Maintain up-to-date outbound messaging templates reflecting product positioning tailored to relevant audiences.
• Track intent signals and promptly alert Sales of moderate to high engagement indicators.
• Keep the campaign calendar current to ensure transparent communication across teams.

Event Management Responsibilities

• Take full ownership of organizing and executing both hosted and in-person events based on established playbooks, with ongoing improvements.
• Maintain an up-to-date events calendar, conduct research on potential new events, and assist leadership with event participation decisions.
• Collaborate closely with Sales and executive teams to plan pre-event activities such as attendee outreach and social promotions aimed at arranging meetings.
• Handle detailed event logistics, including registration, team scheduling, stand rotations, on-site activations, and ancillary events.
• Collect and assess post-event feedback and report on outcomes relative to predefined goals.
• Monitor and manage event budget continually.
• Lead bi-weekly meetings to coordinate events with cross-functional teams.

Required Qualifications and Skills

• Minimum of 3 years in B2B marketing, preferably within SaaS, focusing on campaign execution and/or event management.
• Proven experience managing LinkedIn advertising campaigns, including audience creation, creative briefing, performance monitoring, and optimization.
• Experience with additional paid channels is advantageous.
• Understanding of ABM/ABX methodologies and planning multi-channel campaigns targeting enterprise or mid-market segments.
• Competency in handling all facets of event management independently.
• Familiarity with HubSpot or similar CRM and marketing automation tools.
• Strong ability to simplify complex concepts into clear and persuasive content.
• Excellent organizational capabilities managing multiple projects and deadlines concurrently.
• Analytical approach to interpreting performance metrics and applying actionable improvements.
• Effective collaboration and communication skills to build strong internal relationships.
• Self-motivated, attentive to detail, and able to thrive autonomously in a dynamic environment.

Benefits and Culture

• Significant opportunities for impact visibility, salary growth aligned with company expansion, and career advancement as the business scales internationally.
• Comprehensive health and life insurance coverage via Laya Healthcare (Ireland) and Aviva (UK).
• Flexible working arrangements with hybrid as the default in Ireland, core hours from 10am to 4pm, remote options based on role, and a work abroad program offering up to six weeks.
• Starting with 25 days annual leave plus incremental increases, company shutdown days, half-days before public holidays, and year-end breaks.
• Enhanced family leave policies with six months fully paid maternity leave and three weeks paid paternity leave after 18 months' service, in addition to wedding leave.
• Additional benefits include a matching pension plan increasing with service, paid sick leave, bike to work scheme, wellness support, and an employee referral program awarding up to 8,000 per successful referral.