المسمى الوظيفي

Role Overview

Earth Breeze seeks a Creative Strategist to spearhead the strategic direction of our paid social advertising campaigns. This role involves conceptualizing what is produced, understanding why it should succeed, and optimizing it post-launch to enhance performance.

Key Responsibilities

Design and lead creative testing cycles by developing hypotheses grounded in data and prioritizing concepts based on evidence and likely impact.
Create fresh hooks, narratives, scripts, and advertising formats to continuously fuel creative initiatives.
Craft detailed and precise briefs guiding creatives, editors, and designers from initial concept through to call-to-action.
Analyze customer feedback, competitor advertisements, and online commentary to discover insights and effective messaging angles.
Monitor key metrics such as hook rates, engagement duration, click-through rates, conversion rates, and cost per acquisition to detect winning strategies and evolve creative approaches accordingly.
Maintain a high volume of creative output with rapid iterations to stay ahead of audience fatigue.
Work closely with editors, content producers, and media buyers on a weekly basis to ensure smooth creative production schedules and ongoing testing.
Directly edit and produce video content using software like Premiere or CapCut to enable quick creative turnarounds.

Candidate Profile

Possesses strong instincts for direct-response marketing and a deep understanding of factors driving ad conversions.
Combines creative sensibility with practical execution skills.
Communicates effectively to motivate creators and deliver clear, actionable guidance.
Employs a systematic and analytical methodology for testing and refining creative assets.
Understands eCommerce customer behavior and sales funnel dynamics.
Collaborates easily with various stakeholders including editors, creators, and media buyers.

Experience and Qualifications

2 to 4 years of experience crafting or directing creative strategy for paid social ads in DTC or eCommerce environments or agencies.
Demonstrated success in generating creative content that achieves measurable performance improvements (e.g., CTR, CVR, CPA, ROAS), beyond aesthetic appeal.
Proven ability to develop creative briefs and implement structured testing frameworks.
Proficiency with analytics platforms such as Motion, Northbeam, and Triple Whale.
Hands-on experience with video editing tools (e.g., Premiere, CapCut) to support rapid production cycles.

About Earth Breeze

Our mission is to revolutionize the laundry detergent industry by offering safe, effective, and environmentally friendly products. Earth Breeze leads as America's number one laundry detergent sheet brand free from harmful additives such as optical brighteners, parabens, phthalates, artificial dyes, and preservatives. Our products are made in Harrodsburg, Kentucky, utilizing sourced ingredients from the US, Canada, and Europe to ensure quality and safety.

Why Join Us

We are committed to more than just detergent sales. Every purchase supports impactful initiatives like our Dignity Through Detergent program, which has donated over 300 million loads of detergent to shelters and disaster relief efforts. Additionally, we have recovered over a million pounds of plastic and debris from oceans and waterways, demonstrating our dedication to protecting the environment and promoting social good.

Creative Strategist