Creative Strategist for Meta and TikTok Advertising (Fully Remote)
Remote · Full Time
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- Experience
- 3–4 yrs
- Salary
- EUR 48,000 / year
- Openings
- 1
- Posted
- منذ 7 ساعات
- Work mode
- Work from home
- Resume
- Required to apply
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Job description
About the Role
Do you live and breathe social media trends and creative advertising? At LURN MEDIA, a leading specialized agency for paid social media in education, we manage substantial ad budgets and campaigns worldwide. We are on the hunt for a Creative Strategist skilled in Meta and TikTok ads who is passionate about crafting engaging and effective social media campaigns that truly capture attention.
Key Responsibilities
- Develop and implement creative strategies for campaigns on Meta and TikTok platforms for diverse education clients ranging from MBA programs to edtech firms.
- Constantly explore and analyze trends on platforms such as the Ad Library, Reels, and TikTok’s For You Page to identify winning hooks and concepts.
- Produce compelling direct-response copy that resonates deeply with the target audience, including headlines, hooks, user-generated content scripts, and calls-to-action.
- Collaborate with and manage user-generated content creators, briefing them to ensure authentic and relatable video content.
- Lead and coordinate teams of designers and video editors to translate concepts into effective advertisements.
- Design and establish efficient systems such as briefing templates and content frameworks to streamline workflow and improve client satisfaction.
Required Qualifications & Experience
- At least 3 to 4 years of experience as a Creative Strategist or Social Media Marketer within an agency environment.
- Expertise in distinguishing highly engaging hooks from merely aesthetically pleasing ones.
- Outstanding copywriting skills focused on conversion and emotional connection.
- Proven experience managing creative teams and handling multiple client projects successfully.
- Native-level English proficiency and reside within two hours of Central European Time (CET±2).
- Open mindset focused on results rather than personal attachment to ideas.
Preferred experience: Background in education, edtech, or premium B2C markets is an advantage.
What We Offer
- Fully remote working opportunity — work from anywhere with internet access.
- Significant autonomy and ownership of creative strategy from the outset.
- Strong potential for rapid career growth aligned with company expansion.
- Budget for continuous learning and professional development.
- Competitive starting salary beginning at €48,000 annually, commensurate with experience.
Additional Information
A demonstration of your thought process via Loom video is required for application consideration; we want to see how you conceptualize, not just your past results.
Our ethos: We value raw, authentic content over high-budget polished productions, the power of strong hooks within the initial seconds, and measurable results over vague impressions.