Content Strategist

About HappyRobot

HappyRobot develops infrastructure for enterprises to assemble and manage AI-powered workforces that autonomously communicate, decide, and operate across multiple channels such as voice, email, and enterprise systems. Originating from Y Combinator's Summer 2023 batch and backed by investors including a16z and Base10 with over $60 million raised, the company supports critical operations for leading global enterprises. Initially rooted in logistics, HappyRobot has built proprietary voice technology, models, and orchestration layers and is now expanding this infrastructure across diverse sectors of the real economy.

Role Overview

This role is focused on content creation within the growth team, working closely with the Head of Growth and company founders. The Content Strategist will help define how HappyRobot communicates its brand and product story across various platforms. This includes managing an editorial calendar, writing and refining blog posts and social media content, designing and executing geographically targeted content campaigns, collaborating with creative teams, and analyzing content performance to guide improvements.

Key Responsibilities

• Produce compelling written content reflecting brand voice and objectives.
• Maintain and organize the editorial schedule across blogs, social channels, emails, and additional outlets.
• Create, edit, and publish diverse content formats aligned with strategic goals.
• Design and implement GEO-based content initiatives to boost visibility and inbound interest.
• Work with designers to generate visually engaging assets or independently create visual content as necessary.
• Repurpose content between different formats such as converting blogs into social posts or webinars into articles.
• Collaborate with growth, product, and sales teams to develop enabling resources and campaign materials.
• Oversee workflows involving external freelance writers and vendors.
• Enforce brand and editorial standards to guarantee clarity, consistency, and quality.

Qualifications and Experience

• Proven experience with early-stage startups, marketing roles, or enterprise customer engagement.
• Strong command of content performance metrics and familiarity with basic analytics platforms like Google Analytics, Search Console, and Ahrefs.
• Exceptional organizational skills coupled with a proactive, self-driven approach.
• Basic design proficiency and excellent taste in content presentation.
• Ability to leverage AI tools for content creation and design to enhance productivity.
• High sense of urgency with a focus on execution and results.
• Experience in fast-moving environments and adaptability to shifting priorities is advantageous.
• Analytical mindset with the ability to use data for informed decision-making.
• Working knowledge of marketing automation tools and Salesforce is a plus.
• Familiarity with SEO techniques especially related to geographic content optimization.
• Understanding of lead tracking and multi-touch campaign attribution strategies beneficial.

Why Join HappyRobot?

• Opportunity to contribute to an innovative AI startup with substantial backing from top-tier investors.
• Join a dynamic, rapidly growing company supported by a16z, Y Combinator, and Base10.
• Enjoy significant ownership and autonomy over projects with fast-paced delivery.
• Collaborate alongside a world-class team of engineers and innovators.

Company Principles

HappyRobot emphasizes extreme ownership, high craftsmanship, respect and kindness in interactions, urgency combined with focused execution, talent density, meritocracy, and first-principles thinking. Employees are encouraged to take responsibility beyond their roles, aim for excellence, communicate openly and supportively, prioritize impactful results with strategic focus, uphold high performance standards, and innovate by questioning assumptions.

Additional Information

Applications involve processing personal data with strict adherence to GDPR and data privacy laws. Personal information will be confidentially managed and deleted after three months of inactivity. Candidates can request access or changes to their data by contacting the company. Compensation for this position ranges from $120,000 to $180,000 annually.