Business Development Executive (BDE)

About Apna

Established in 2019, Apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford alumnus and experienced entrepreneur, Apna swiftly became India's fastest unicorn in 2021, reaching this milestone within 21 months. The company is supported by top global investors such as Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, aiming to transform employment opportunities nationwide.

Team Overview

The Growth and Business team is responsible for driving user acquisition and revenue growth for all of Apna's business segments including candidates and employers. This team was instrumental in cementing Apna's position as a market frontrunner within 18 months post product launch by leveraging multiple growth strategies like marketing, sales initiatives, SEO, app store optimization, strategic partnerships, and judicious capital allocation.

The FOS team specifically manages the SMB lead funnel by targeting appropriate clients and ensuring their smooth onboarding, playing a pivotal role in Apna's expansion.

Role Summary

We are seeking a Business Development Executive (BDE) who will focus on acquiring SMB customers through proactive market hunting activities, including cold calling and closing durable contracts on the ground.

Key Responsibilities

• Personally visit 7 to 9 clients daily to present Apna’s hiring solutions.
• Generate and report market leads and prospects consistently to management.
• Effectively handle client objections regarding products, competitors, pricing, and expectations.
• Assess business needs of SMB clients and offer customized recruitment solutions.
• Manage client onboarding and facilitate their initial job posting on Apna’s platform.
• Develop client references and foster organic revenue streams in the market.
• Represent the Apna brand professionally and communicate its value proposition convincingly to potential clients.
• Meet weekly and monthly sales objectives aligned with the company’s growth plans.
• Increase Apna's brand visibility through distribution of promotional materials and creating market references.

Candidate Requirements

• Possess qualities of hustle, street-smart approach, negotiation skills, and strong lead generation capabilities through cold calling and in-person engagement.
• Must own a bike and a valid driving license.
• A team-oriented attitude with excellent interpersonal skills.
• Willingness to travel extensively as per job demands.