Assistant Director of Digital Strategy

About Carnegie

Carnegie partners with colleges and universities to create impactful and sustainable progress in higher education for institutions, students, and society. The organization emphasizes career growth and invests in its people to foster meaningful contributions to the field.

Job Purpose

The Assistant Director of Digital Strategy leads the development and strategic management of substantial client accounts, focusing on paid search, display, streaming, and social media campaigns that measure and align with client goals. This role collaborates closely with the Digital Marketing team to provide strategic guidance and manage client relationships.

Responsibilities

• Strategically manage a portfolio of complex higher education client accounts with annual budgets typically exceeding $300,000, ensuring delivery and ongoing optimization of digital strategies across channels.
• Design and implement thorough digital strategies based on clients' marketing objectives.
• Oversee continuous account optimization efforts to ensure alignment with campaign goals on all platforms.
• Build and maintain strong client-agency partnerships via regular strategy meetings, offering expert advice and direction.
• Supervise and guide Digital Strategists' work including involvement in client communications.
• Perform research and analyze campaign data to translate outcomes into actionable strategic insights and optimizations, including budget reallocations.
• Generate detailed monthly and ad-hoc reports using tools like Google Analytics, Looker Studio, custom ROI dashboards, and platform-specific reporting systems.
• Ensure all reporting clearly articulates campaign objectives, insights, and recommended action steps, continuously evaluating their effectiveness against evolving client expectations.
• Contribute to Digital Strategy team leadership, potentially managing 1-2 direct reports, including onboarding, training, and mentoring.
• Collaborate internally with account teams to guarantee successful client engagement.
• Stay abreast of digital marketing trends, emerging platforms, and industry changes, demonstrating thought leadership through team contributions and process enhancements.

Qualifications and Skills

• Bachelor’s degree is required; preference for a Marketing or Advertising focus.
• 3 to 5 years of proven experience in digital media planning and execution of marketing campaigns.
• Hands-on expertise with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Display & Video 360, or similar demand-side platforms.
• Certifications in Google Ads and/or Google Analytics are advantageous.
• Familiarity with project management tools like Asana is beneficial.
• Outstanding attention to detail with ability to manage multiple priorities under deadlines.
• Strong verbal and written communication skills, with confidence in presenting campaign data to clients and internal stakeholders.
• Excellent problem-solving abilities, working autonomously and escalating when needed.
• Effective remote work skills including communication, time management, and adaptability to diverse technological platforms.
• Must be capable of working at a computer for extended periods.