Category Specialist

Role Overview

Plush is looking for a Category Specialist to help grow product categories across e-commerce marketplaces and the brand’s own website. The role combines category planning, marketplace execution, merchandising, analytics, and cross-functional coordination to improve sales, profitability, and customer experience.

Category Management & Business Growth

• Support the expansion of assigned product categories across all sales channels.
• Monitor category revenue, margins, inventory health, and opportunities for growth.
• Study competitors and the market to identify trends and gaps.
• Partner with product, marketing, operations, and design teams during new launches.
• Prepare business cases and suggest new products, bundles, and promotional offers.
• Review customer feedback and translate it into product improvement ideas.

Marketplace Management

• Maintain product presence across platforms such as Amazon, Flipkart, Cred, BigBasket, Blinkit, Zepto, Swiggy Instamart, and other growing channels.
• Keep catalog details, pricing, product content, images, and inventory information accurate and updated.
• Track performance measures such as sales, conversions, ratings, and visibility on marketplaces.
• Work with platform account managers to strengthen discoverability and category growth.
• Run platform promotions, deal participation, and merchandising activities.

D2C Website & Merchandising

• Support day-to-day management of the Plush website experience.
• Create and refresh landing pages, collections, bundles, and promotional campaigns.
• Review website performance and identify ways to improve conversion.
• Collaborate with design and marketing teams on product pages, content, and customer journeys.
• Track merchandising performance and assortment strategy on the website.

Analytics & Strategic Projects

• Prepare weekly and monthly business reports.
• Develop dashboards and monitor key performance indicators across channels.
• Assist founders with special growth initiatives and strategic assignments.
• Research new categories, customer behavior, competitor moves, and expansion opportunities.
• Lead cross-functional projects from idea stage through execution.

Additional Information

This is a full-time, on-site role based in Mumbai, Maharashtra, India.