Communications Manager

About the Role

As the Communications Manager for Singapore, you will help shape Louis Vuitton’s public image, influence, and desirability in the market. Working closely with the Zone Communications team and local leadership, you will drive the long-term communications agenda for Singapore and lead campaigns that strengthen brand authority, increase visibility in priority categories, and build strong connections with media, key opinion leaders, and cultural voices.

Key Responsibilities

The role covers public relations, advertising, events, and digital communications.

PR and Advertising

• Create and roll out integrated PR and advertising plans that support global brand priorities and keep Louis Vuitton at the top of share of voice throughout the year.
• Spot storytelling opportunities that strengthen brand equity, product focus, and cultural relevance.
• Maintain a sharp focus on priority categories to drive maximum visibility.
• Generate proactive media coverage across print, digital, and newer platforms.
• Own media strategies for launches, campaigns, events, and corporate messaging.
• Oversee press releases, media kits, and content creation with a clear narrative direction.
• Plan and execute advertising across print, digital, social, and outdoor media.
• Refine the media mix to achieve strong reach among target audiences, including HNW/UHNW clients and new customers.
• Partner with media agencies to improve efficiency, visibility, and message frequency.
• Track results and adjust budget allocation to improve ROI and brand impact.
• Organize press briefings and conferences, and supervise the writing, editing, and translation of press materials.
• Work with external agencies and mall marketing teams to implement communications strategies.
• Keep the PR event calendar current, prepare the PR budget, and ensure spending stays within budget for Singapore.

Events

• Develop and manage communication strategies for image-building events.
• Support planning, organization, and execution of local and regional events as a key stakeholder.

Ecommerce and Digital Media

• Manage digital and SEM activities in support of eCommerce commercial goals and long-term strategy.
• Make sure influencer content stays aligned with the brand’s image, tone, and exclusivity.
• Use emerging platforms and influential voices, including region-specific nuances, to expand reach and relevance.

Candidate Profile

• Holds a degree in Public Relations, Marketing, or an equivalent professional qualification.
• Has at least 6 years of relevant experience in a managerial role.
• Brings established relationships with media and press in Singapore.
• Has prior experience in luxury fashion or lifestyle industries.
• Shows an entrepreneurial approach and a strong drive to deliver results.
• Communicates clearly and works well with others.
• Is highly organized and attentive to detail.
• Can work effectively under pressure and handle tight deadlines.

Additional Information

Reference: LVM32989